Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale
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Globant is partnering withSuntory Global Spirits to build a generative AI-powered Commercial Insights Agent - With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy

The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for
"Our work with
Additional benefits of the Commercial Insights Agent include:
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Self-serve decision support at scale: Teams at
Suntory Global Spirits , especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams. - Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
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AI Agent foundation: The Commercial Insights Agent is just the beginning for
Suntory Global Spirits , which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.
To learn more about
About
At
- We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and
Stanford . - We are active members of
The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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