Company Announcements

New Models Blend Craftsmanship, Style and Precision

DOVER, N.J. , July 8, 2025 /PRNewswire/ -- Today, Casio America, Inc. is proud to introduce a major milestone in the evolution of its EDIFICE brand with the debut of the EFK100 series – the first-ever automatic timepieces in the EDIFICE lineup. Designed with a bold yet refined aesthetic, the series consists of three models including the EFK100CD-1A (Forged Carbon Dial), EFK100D-2A (Blue Dial) and EFK100D-7A (White Dial).

This EFK100 series represents a major step forward for EDIFICE. By pairing mechanical watchmaking with the precision styling that defines the EDIFICE brand, the EFK100 series marks the beginning of an exciting new chapter in our pursuit of high-performance timekeeping.

Each model features Casio's signature attention to detail, with forged carbon or textured electroformed dials, sapphire crystal, and a robust stainless-steel bracelet with both hairline and mirror finishes that elevates both form and function. The watch faces offer a minimalistic dial with a date window at six o'clock, while sleek hollowed hour and minute hands with phosphorescent tips enhance visibility in low light and reinforce the collection's sporty yet elevated feel.

Completing the look and feel, the reverse side of each timepiece reveals a see-through case back that showcases the inner workings of the movement, including an oscillating weight engraved with the EDIFICE and CASIO logos, a detail that speaks directly to mechanical watch enthusiasts. Sapphire crystal and 100-meter water resistance round out the premium design, ensuring the series is as durable as it is refined.

The EFK100CD1A ($300), EFK100D-2A ($280), and EFK100D-7A ($280) will be available for purchase on July 11th at Casio.com and select retailers nationwide. For more information about the EDIFICE collection and Casio's portfolio of timepieces, visit www.casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/home.

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SOURCE Casio America, Inc.