Building on the strong sales performance of “Tropical Flow”, Cizzle Brands is launching a new limited-time variety of CWENCH Hydration™ in collaboration with Coach Chippy called “Pink Lemon Flow”. Pink Lemon Flow will be sold exclusively in Sobeys Inc. banner stores in the grocery category, in addition to several sporting goods retailers, Life Time Fitness clubs, and select Petro-Canada gas stations.
TORONTO--(BUSINESS WIRE)--Jul. 16, 2025--
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce the launch of Pink Lemon Flow, a new limited-time flavour of CWENCH Hydration™ developed in partnership with long-time Cizzle Brands’ collaborator, Coach Chippy. The launch of Pink Lemon Flowbuilds upon the success of Cizzle Brands’ and Coach Chippy’s Tropical Flow flavour of CWENCH which launched in January 2025, and has sold out its entire initial run including more than 20,000 cases of its ready-to-drink format.
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Pink Lemon Flow will be launched in July 2025 as the second CWENCH Hydration™ flavour made in collaboration with Coach Chippy, whose TikTok, Instagram, and YouTube accounts collectively reach an audience of more than 1.37 million followers/subscribers.
Starting in the second half of July 2025, Pink Lemon Flow will be carried in several different retail channels. In the grocery category, Pink Lemon Flowwill exclusively be carried by banners of Sobeys Inc. in the grocery chain channel, including Sobeys and Safeway (in approximately 350 stores between the two chains), as well as all Longo’s locations, and select locations of Thrifty Foods and Farm Boy (who began carrying CWENCH Hydration™ in March of 2025). The availability of Pink Lemon Flow at Sobeys is the first time the CWENCH Hydration™ brand is being launched at Sobeys.
In addition to the Sobeys banners, many Canadian sporting goods retailers will be carrying Pink Lemon Flow, including Source for Sports, Sports Excellence, Pro Hockey Life, FGL Quebec, and Pure Hockey. Pink Lemon Flow will also be listed by select Petro-Canada locations, a gas station chain who has over 1,600 retail locations across the country. Additionally, Life Time Fitness will be offering Pink Lemon Flow at its fitness clubs in Canada and the United States.
Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Coach Chippy has grown to become one of the most influential icons in youth sports and it’s awesome to be working with him again to launch Pink Lemon Flow. There’s no one more enthusiastic about CWENCH Hydration™ than Chippy. We picked the Pink Lemon Flow flavour with Chippy because it offers a bright vibrant taste that people are going to love, especially during the summer season when hydration should be top of mind for everyone.”
Celenza added “Launching Pink Lemon Flow exclusively at Sobeys’ banners in the grocery channel is also a big milestone for Cizzle Brands. We’ll be sharing more details about the availability of our products at Sobeys in the coming weeks but suffice it to say we have a very exciting summer ahead of us as we team up with Coach Chippy and Sobeys to make Pink Lemon Flow, and CWENCH, remarkable successes.”
Regarding the launch of Pink Lemon Flow, Coach Chippy commented, “Summer was made for my Don’t Think, Just Flow mentality. From driveway dangles, boardwalk blading, and staying fresh with the team — I wanted a drink that owned those moments. After seeing how fast Tropical Flow flew off the shelves, the team at CWENCH and I got to work. The result? Pink Lemon Flow — a crisp, tart pink lemonade with zero sugar and six electrolytes to keep you cool, dialed-in, and flow ready. It’s a sip of summer in a bottle. Crack one. Stay hydrated. Let the flow take over.”
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and Chief Executive Officer
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION
This news release contains “forward-looking information” which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
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For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
Source: Cizzle Brands Corporation
