Company Announcements

New Year, New Frontier: A True American Icon Meets the Original Family Bag Brand

GREENSBORO, N.C.--(BUSINESS WIRE)--Jul. 17, 2025--

Global denim and lifestyle brand Wrangler®, a leader in authentic denim apparel, and STATE Bags, the original family bag brand known for its thoughtfully designed bags for the whole family, today announced a spirited collaboration for the next generation of trailblazers. Just in time for the back-to-school season, the Wrangler x STATE collection, comprising ten pieces, will launch on July 17, 2025.

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Wrangler x STATE

This partnership further solidifies Wrangler’s commitment to its growing kids' business, following successful collaborations with beloved brands like Barbie and Hot Wheels. By placing STATE’s kid-friendly aesthetic front and center, the collaboration brings the brand's iconic legacy to the next generation of cowboys and cowgirls.

“Wrangler’s timeless style and heritage resonate deeply with families, and we are thrilled to extend that authentic spirit to young adventurers through this collaboration with STATE,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “This new collection is about more than just denim and bags; it’s about providing kids with the coolest, freshest fits so they can show off their unique style and kick off the school year feeling confident and ready for anything.”

As a leader in kids’ back-to-school essentials, STATE brings its unmatched blend of function and fashion to every design. Together, Wrangler’s iconic heritage and STATE’s modern spirit unite in a collection rooted in originality, stitched with purpose, and crafted with awhole lot of personality.

The 10-piece collection includes a boys’ and a girls’ trucker jacket made from 100% cotton denim, featuring a regular fit that is not too tight or loose—perfect for layering when the weather cools down. It comes with two chest pockets, ‘W’ stitching, two lower pockets, and a co-branded rubber patch at the hem. Alongside the two denim jackets are four variations of STATE’s signature Kane backpack and four matching Rodgers lunchboxes. The Kane backpack, perfect for school, travel, and every adventure in between, is designed with thoughtful details such as a spacious main compartment with internal organization, a front zip pocket with a D-ring for charms, two side water bottle holders, adjustable padded straps, and a luggage sleeve for easy travel. The Rodgers lunchboxes are designed to keep lunches fresh and organized with a fully insulated main compartment featuring a detachable divider, a zippered mesh pocket for silverware or an ice pack, and a see-through pocket for notes or pictures. The lunchboxes fit perfectly inside the Kane backpack for easy carrying. The full-size range for jackets is XS – XXL and is suitable for ages 4 to 14 years.

Jacq Tatelman, STATE Co-Founder, CEO, and Creative Director, added, “We’re so excited to partner with Wrangler, an iconic brand we’ve long admired, to create a collection that celebrates individuality and self-expression. With a shared commitment to quality and empowering the next generation, we designed each piece to help kids feel confident, capable, and ready for whatever adventure comes next.”

The Wrangler x STATE collection will be available for purchase starting July 17, 2025, on Wrangler.com and Statebags.com. Jackets will retail for $89.99, backpacks for $149.99, and lunchboxes for $49.99. For more information, please visit Wrangler.com or follow @wrangler on social media for exclusive updates and behind-the-scenes looks at these must-have pieces.

About Wrangler

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com

About STATE Bags

STATE - the Original Family Bag Brand - is a purpose-driven company offering premium, thoughtfully designed backpacks, luggage and accessories for today’s family on the move. Co-Founders Jacq and Scot Tatelman created STATE to provide well-made, beautiful products while using the power of business to give forward. From the inception of the brand, giving back has been ingrained in the company’s ethos. With every purchase, STATE supports American families in need in the most impactful ways. STATE is available for purchase online at statebags.com and at leading retailers across the U.S. For more information, visit statebags.com or follow STATE at @statebags.

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Media Contact:
Ashley Lutzker
AMP3 Public Relations
ashley@amp3pr.com
607-279-4617

Source: Wrangler