Company Announcements

Sales Trajectory Projects Over $100M in Additional Annual Capital for VENU

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Jul. 22, 2025-- Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, in partnership with Sands Investment Group (“SIG”) a nationally recognized commercial real estate NNN platform, reports seeing a surge in demand for its triple-net (NNN) real estate lease opportunities related to VENU’s Luxe FireSuite sale leaseback program within its premier entertainment venues across the nation. Based on early trajectory, the Company projects the NNN offering will add an additional $100 million in annual capital to VENU’s balance sheet, on top of its ambitious $200 million goal for traditional Luxe FireSuites sales this year.

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VENU's Ford Amphitheater in Colorado Springs, CO

Since announced in February 2025, qualified investors have expressed significant interest in participating in VENU’s income-producing long-term asset under a triple-net real estate lease structure, offering a projected 11% cap rate.

Like a traditional NNN, the interests offered through the Sands platform are intended to provide a predictable return while shifting the responsibility for property expenses (such as taxes, insurance, and maintenance) onto the tenant, making it attractive to a diverse investment portfolio. In this case, the real-estate asset is the Luxe FireSuite within one of VENU’s amphitheater developments.

Clifton McCrory, Vice President of Sands Investment Group commented, “When we started this journey in Q1, it took off immediately. In my 15 years in business, I’ve never seen anything quite like it. NNN’s are well-known in retail, industrial, and medical, but bringing VENU into our portfolio made selling this asset class feel completely different. It’s added energy, appeal, and frankly, made it sexy.”

McCrory continues, “Smart investors love NNN’s, they diversify without adding burden. They’re passive, low-risk, predictable, and steady 11% cap rate. But with VENU, they’ve got lifestyle- driven real estate and a story that resonates. That’s a rare combination and our clients recognize that.”

J.W. Roth Founder, Chairman, and Chief Executive Officer of VENU commented, “We saw the need to create a path for investors who wanted something truly passive, a leasehold interest in real estate with predictable returns and none of the day-to-day management. As someone who owns NNN properties myself, it was a natural next step to offer interests in the Luxe FireSuites in this structure. Sands has done an incredible job, it has been an honor to work with them. We are excited about the path forward.”

What is a Luxe FireSuite

FireSuites are VENU’s premier legacy ownership offering, available at all VENU owned amphitheaters. Each suite seats 4 to 10 guests, depending on the investment level, and offers a rare blend of long-term financial return and a unique ambiance.

With limited FireSuite capacity at each venue, these investments have quickly become one of VENU’s most in-demand opportunities- once they’re gone, they’re gone.

The Company offers multiple avenues to ownership interests in its Luxe FireSuites, including all-cash purchases, structured financing, and NNN options. Providing flexible entry points for a variety of investor and user profiles.

Expanding to Meet Demand

The music industry is booming—and VENU is leading the charge. The Company projects $5 billion in premium live entertainment venue development over the next 36 months, building on the momentum of $1 billion in development already underway. (corrected statement from previous official release on 6.17.2025).

With operating venues in Gainesville, GA and Colorado Springs, CO, and active expansion into Centennial, CO (Denver market), Broken Arrow, OK (Tulsa market), El Paso, TX, and McKinney, TX (Dallas market), and with additional markets being explored, VENU is poised for national growth.

As it scales across key markets, the company is not just building amphitheaters, it’s redefining the future of live entertainment through innovation, luxury, and strategic vision.

To find out more on VENU’s Triple-Net (NNN) Real-Estate Lease Investment Opportunities in email clifton@sandsig.com

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to building luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, the 9,750-seat Ford Amphitheater and Roth’s Sea and Steak. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience. Click here for company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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Media Relations - Venu Holding Corporation (“VENU”)
Venu@giantnoise.com

Investor Relations - Venu Holding Corporation (“VENU”)
Chloe Hoeft, choeft@venu.live

Source: Venu Holding Corporation