Company Announcements

Progresso heats up mealtime with five new BBQ-inspired soups offering 14g of protein or more per can.

MINNEAPOLIS--(BUSINESS WIRE)--Jul. 23, 2025-- Fire up your appetite, not your grill. This summer, Progresso^® is bringing the unmistakable taste of a backyard cookout to your kitchen with the launch of Progresso Pitmaster, a bold new line of BBQ-inspired soups packed with juicy, delicious meats, roasted vegetables and 14g of protein or more per can.

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New Progresso Pitmaster soups arrive in five delicious flavors and 14g of protein or more per can.

Progresso Pitmaster soups capture the bold, satisfying flavors of BBQ in a no-fuss, no-flame format. Whether you're craving a savory, rich bite of steak or the indulgent flavors of beer cheese and sausage, Progresso Pitmaster delivers the ultimate taste experience in a bowl that’s ready in just five minutes.

"We've been focused for some time now on shaking up the soup aisle to deliver new and different choices to appeal to more people,” said María Carolina Comings, Business Unit Director, General Mills. “With Progresso Pitmaster, we've packed all the bold, smoky, familiar flavors of a backyard cookout into one easy bowl. Who says you need a grill - or even a backyard - to enjoy BBQ flavors this summer?"

The Progresso Pitmaster lineup features five craveable varieties:

• BBQ-Style: Grilled Chicken & Fire Roasted Corn – 20g of protein per can, tender chicken and sweet fire-roasted corn in one smoky, satisfying combo.
• Hearty Smokehouse-Style: Steak & Potatoes with Roasted Vegetables – Tender steak, melt-in-your-mouth potatoes, and roasted veggies in a savory, smoky broth with 16g of protein per can.
• Sausage & Beer Cheese with Potatoes – Creamy, pub-style soup with hearty sausage, bold beer cheese broth, and satisfying potatoes, packing 14g of protein in every can.
• Smokehouse-Style: Grilled Chicken & Potato with Roasted Vegetables – A classic BBQ combo in soup form – chicken, corn, and fire-roasted vegetables with 16g of protein per can and an irresistible smoky flavor.
• Steakhouse-Style: Steak & Bean – Loaded with 20g of protein per can, hearty steak, beans, and vegetables come together for a steakhouse-inspired meal in a can.

Progresso Pitmaster soups are available at major retailers nationwide starting now for an MSRP of $2.73. For more information, visit Progresso.com or follow @Progresso on social media.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S.$19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

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General Mills
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Media.Line@genmills.com

Edelman
Ali Barzyk
Ali.Barzyk@edelman.com

Source: General Mills