Company Announcements

Premium Tire Engineered for Everyday Excellence and Built for the Way You Drive—From Daily Commutes to Weekend Getaways

AKRON, Ohio , July 23, 2025 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the launch of the Goodyear Assurance MaxLife® 2, the next generation premium all-season tire designed to deliver more miles, more confidence and more comfort for drivers. Now available in the United States and Canada, the Assurance MaxLife 2 is Goodyear's longest-lasting tire, backed by an 85,000-mile (140,000 km) limited treadlife warranty*.

Engineered for today's most popular vehicles—from family sedans and fuel-efficient hybrids to crossovers and luxury SUVs—the Assurance MaxLife 2 is built for drivers who expect more from their tires. With 58 sizes, the Assurance MaxLife 2 fits a wide range of vehicles, including the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer and Toyota RAV4.

Whether commuting to work, taking the kids to practice or heading out on a weekend road trip, the Assurance MaxLife 2 is designed to go the distance. Featuring Goodyear's proprietary TredLife™ Technology, the tire combines an enhanced tread compound and innovative pattern to help deliver long-lasting performance and all-season traction. Four deep tread grooves and zigzag sipes provide confident grip in wet or dry conditions, while a built-in Wear Gauge® makes it easy to monitor tread depth over time.

"The Goodyear Assurance MaxLife 2 is a direct response to what today's drivers are asking for when it comes to their tires," said Ryan Waldron, president, Goodyear Americas. "We're proud to bring a tire to the market that will not only meet consumer expectations but exceed them, with an impressive tread life and performance that drivers can count on."

With a quiet, comfortable ride and expanded fitments for modern vehicles—including more W-speed rated and XL sizes—the Assurance MaxLife 2 offers a one-line solution for drivers who want to get the most out of every mile.

The tire is now available for order, with shipments underway in the U.S. and Canada.  For more information about the Goodyear Assurance MaxLife 2, as well as all of Goodyear's products, visit www.goodyear.com, www.goodyear.ca or contact your local Goodyear authorized dealer.

*Goodyear's longest-lasting tire based on Goodyear Assurance MaxLife® 2 85,000-mile Tread Life Limited Warranty. Individual results may vary. See Goodyear's warranty guide or goodyear.com or goodyear.ca for complete details.

About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

CONTACT: 
EMILY CROPPER
330.796.3823
EMILY_CROPPER@GOODYEAR.COM  

View original content to download multimedia:https://www.prnewswire.com/news-releases/goodyear-assurance-maxlife-2-goodyears-longest-lasting-tire-now-available-in-us-and-canada-302511074.html

SOURCE The Goodyear Tire & Rubber Company