Company Announcements

With a new underfoot experience, the Mafate 5 provides durability, adaptability and comfort for long haul trail efforts.

GOLETA, Calif.--(BUSINESS WIRE)--Aug. 1, 2025-- HOKA®, a division of Deckers Brands (NYSE: DECK) introduces the Mafate 5, the latest evolution of the brand’s iconic trail franchise. Engineered to help ultra-runners conquer trails with confidence, the Mafate 5 delivers enhanced durability, adaptability, and cushioning for long-haul endurance on rough terrain. The Mafate 5 is available now on HOKA.com and at authorized dealers worldwide.

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The Mafate 5 debuts the all-new Rocker Integrity Technology — an innovative breakthrough that helps maintain rocker shape over multiple miles, this curved plate made from light, pliable TPU delivers snap with every step. Placed between a firmer SCF EVA layer directly underfoot and a softer CMEVA foam layer beneath it, the Mafate 5 boasts a suspended ride experience unlike its predecessors and redefines traditional dual-density foam systems. This new technology allows the shoe to absorb uneven terrain and adapt to the trail, while maintaining a responsive foot strike and efficient toe-off. The outsole utilizes Vibram® Megagrip with Traction Lug technology, ensuring grip on any surface.

The upper provides durable 360-degree protection constructed with an all-new flow molded TPU cage, with a nod to the HOKA UTMB® Mont-Blanc course map etched within the design. The Mafate 5 is the brand’s first-ever shoe featuring an ankle gaiter integration system, sold separately. The option for an added gaiter will allow runners additional protection to shield themselves from trail debris for uninterrupted performance.

FOR THE LONG RUN

“We know the unique challenges ultra-runners face when on the trail. That’s why we’ve developed a shoe that meets their specific needs, offering durability to withstand the harshest environments, adaptability to adjust to varying terrains, and comfort to keep them going,” said Bekah Broe, Senior Director of Product, Performance Footwear at HOKA. “We know every stride counts, and our updates to the Mafate 5 will give runners the confidence and support they need to tackle the trail, no matter how grueling it gets out there.”

To celebrate the launch of the Mafate 5, built for the unique rigors of the HOKA UTMB® Mont-Blanc course, HOKA is inviting runners to experience the magic of UTMB® at their own pace with a nationwide Stava challenge. From August 8 through September 12, users who run 109.6 miles (176.4 km), the full distance of the HOKA UTMB® Mont-Blanc, will earn a digital finisher’s badge and be entered to win the grand prize: an entry and all expenses paid trip to next year's HOKA UTMB® Mont-Blanc or a UTMB® World Series race of their choice, plus a Mafate 5 shoe and gear prize pack. Five additional winners will receive the Mafate 5 and a full HOKA trail running apparel pack.

The Mafate 5 has an 8mm heel-to-toe drop and weighs in at 10.1 oz/285g for a Women’s size 8 and 11.7 oz/332.3g for a Men’s Size 10.

The Mafate 5 is available from August 1, 2025, at HOKA.com and at authorized dealers worldwide. MSRP $185. See here for imagery.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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HOKA Media Contacts
Caitlin Sanchez
HOKA Global Brand Communications
caitlin.sanchez@deckers.com

Darren Quiliza
HOKA North America Brand Communications
darren.quiliza@deckers.com

Sunshine Sachs Morgan & Lylis
hoka@ssmandl.com

Source: HOKA