Company Announcements

The Flavor-First Infused Tequila Brand Raises the Bar on Bold Flavor

NEW YORK , Aug. 6, 2025 /PRNewswire/ -- Today, 21SEEDS, the award-winning, infused tequila brand is boldly reintroducing itself with its new campaign and brand platform, "Flavor, For Real." The new, flavor-focused platform brings to life 21SEEDS' signature portfolio of tequilas infused with the juice of real fruit. The new creative assets will be rolling out across digital platforms, social media and in-store displays nationwide.

21SEEDS set the standard in flavored tequila when it burst on the scene in 2019, delivering flavor-packed tequila infusions that proved that there was room to innovate and disrupt the tequila industry with bold flavors, infused with the juice of real fruit. Designed to elevate cocktail hour with easy-to-mix libations, specifically margaritas, the 21SEEDS' award-winning portfolio of flavor-forward tequilas includes Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange - each a celebration of bold flavor.

"'Flavor, For Real' is more than a tagline - it's an unapologetic declaration of what sets 21SEEDS apart," said Megan Green, Brand Manager of 21SEEDS. "We infuse our tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are. As the category evolves, it is the opportune time to boldly reintroduce ourselves and our award-winning flavors that make easy, delicious, high-quality cocktails like the ever-popular margarita."

21SEEDS Infused Tequila is a super-premium blanco tequila, crafted and bottled in Mexico through meticulous double distillation and cold filtering. 21Seeds is produced at the renowned distillery Casa Maestri, creating a flavor forward, infused, smooth-sipping tequila. The result is a flavor-packed tequila that can help you mix a margarita in under 60 seconds, because a delicious 21SEEDS cocktail brings you effortless flavor without the fuss of extra mixers, muddling and ingredients.

To bring "Flavor, For Real" to life, 21SEEDS collaborated with GALE to create a bold visual world and platform which will live across all assets, activations, imagery, and videos that deliver an expressive celebration of flavor. The flavor-forward content reflects the vibrancy and beloved taste of 21SEEDS' liquid.

The 21SEEDS 'Flavor, For Real' new brand world and campaign can be seen on platforms like Meta and YouTube, across digital publications and the brand's official Instagram profile @21seeds. Additionally, 21SEEDS is debuting an in-store partnership across retail locations with likeminded, modern soda brand, poppi. Together, the brands offer a deliciously simple two-ingredient solution for America's favorite cocktail, the margarita with poppi-Seed Sparkling Margaritas:

Cucumber Jalapeño x Lemon Lime

• 1.5 oz 21SEEDS Cucumber Jalapeño
• 4 oz Lemon Lime poppi
• Squeeze of lime
• Salt the rim
• Zesty lemon lime meets cool cucumber and a kick of jalapeño in a sparkling burst of heat and refreshment. Poppi brings the fizz, 21SEEDS brings the fire, making this spicy Poppi-Seed Sparkling Margarita easy to sip and hard to resist.

Valencia Orange x Orange

• 1.5 oz 21SEEDS Valencia Orange
• 4 oz Orange poppi
• Squeeze of lime
• Salt the rim
• Sunshine in a glass, where bright Valencia Orange 21SEEDS meets bubbly orange Poppi for a citrus-forward Poppi-Seed Sparkling Margarita that's light, juicy, and endlessly refreshing.

Grapefruit Hibiscus x Strawberry Lemon

• 1.5 oz 21SEEDS Grapefruit Hibiscus
• 4 oz Strawberry Lemon poppi
• Squeeze of lime
• Salt the rim
• A tart and floral bouquet of grapefruit and hibiscus comes alive in this bold, balanced Poppi-Seed Sparkling Margarita with Strawberry Lemon Poppi adding a vibrant sparkle to every sip.

For more information about 21SEEDS Infused Tequila, its full range of flavors, and where to find them, please visit 21SEEDS.com.

21SEEDS encourages all 21+ consumers to enjoy their easy-to-mix cocktails responsibly.

About 21SEEDS Infused Tequila
21SEEDS Infused Tequila was founded in 2019 by visionary female entrepreneurs Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh. Driven by a desire for a smooth, flavor-rich spirit that marries simplicity with unparalleled taste, 21SEEDS has emerged as an award-winning tequila infused with real fruit juice. The brand stands as a beacon of diversity, inclusivity, and unbridled joy, inviting individuals worldwide to gather, connect, and create indelible memories with exceptional 21SEEDS cocktails crafted for every occasion.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

PRESS CONTACTS
Factory PR
21SEEDS@factorypr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/21seeds-infused-tequila-unveils-unapologetic-new-campaign-and-brand-platform-flavor-for-real-302522092.html

SOURCE 21SEEDS