Company Announcements

Explore G-SHOCK City, Unlock Limited-Edition NFTs, and Experience the Brand Like Never Before

DOVER, N.J. , Aug. 6, 2025 /PRNewswire/ -- Casio America, Inc. proudly announces the next frontier for the legendary G-SHOCK brand with the launch of VIRTUAL G-SHOCK in The Sandbox, a Web3 metaverse collaboration bringing the brand's toughness and iconic style into an immersive, gamified world. Beginning September 24th, 2025, fans will have the chance to step inside G-SHOCK's universe with interactive gameplay, exclusive avatar drops, and limited-edition NFTs.

At the heart of the experience is G-SHOCK City, a virtual playground where players can journey through G-SHOCK history in a thrilling adventure-game format and test their skills in shock-resistance-inspired survival races. Fans will be able to explore the heritage of the world's toughest timepieces while unlocking opportunities to own digital collectibles that celebrate G-SHOCK's bold design legacy.

As part of the launch, G-SHOCK will release its first official robot-inspired avatar collection for The Sandbox. Drawing from five of the brand's most iconic styles—DW-5600, DW-6900, GA-110, GA-2100, and the oversized GA-V01—each NFT avatar features a unique look and gameplay enhancements exclusive to The Sandbox ecosystem.

Players and collectors alike will be able to immerse themselves in the fusion of G-SHOCK's physical durability and digital innovation, experiencing the brand in a way never before possible. This metaverse activation not only deepens fan engagement but also introduces G-SHOCK to a new generation of tech-savvy consumers, bridging the gap between watch enthusiasts, gamers, and NFT collectors in a dynamic, interactive environment.

For more information about the G-SHOCK brand and the Sandbox collaboration, visit gshock.casio.com/us.

About G-SHOCK

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks.' Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time.' Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/

FOR MEDIA INQUIRIES CONTACT:
5WPR
gshock@5wpr.com

Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com 
clederer@casio.com

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SOURCE Casio America, Inc.