Company Announcements

Disco meets decadence in this Fair Trade Certified™, organic house blend: on sale Aug. 14–16

LAKEWOOD, Colo. , Aug. 8, 2025 /PRNewswire/ -- Get down with a groovy brew. Natural Grocers^® is celebrating 70 years of serving up goodness—with a flavor that hits all the right notes. Customers can now boogie over to their local store for the return of the limited-edition Pecan Caramel Pie coffee, crafted in honor of the company's 70th anniversary and its commitment to quality, community and Always Affordable℠ pricing.

This funky fan favorite is part of the Natural Grocers^® Brand Products line and will be on sale for $7.99 (10 oz) from Aug. 14–16, during the company's three-day Anniversary Celebration.^[i] After the party winds down, this brew will hang out for a limited time, while supplies last, at $10.99 (10 oz).^[ii]

IT'S NOT JUST COFFEE, IT'S A VIBE
It's the perfect end-of-summer pick-me-up: warm, nutty, a little indulgent and totally dance-floor worthy.

"We wanted to bring the flavor and the fun this year—and what better way than with our grooviest blend yet?" said Raquel Isely, vice president of marketing at Natural Grocers. "This Pecan Caramel Pie coffee is rich, smooth and rooted in the values we care about—like sourcing Fair Trade™ certified and organic ingredients."

SIP INTO SOMETHING SWEET
The 2025 anniversary blend was made for sipping slowly while the disco ball spins. Crafted with care, it comes from the same trusted, employee-owned roaster that supplies the full line of Natural Grocers Brand coffees. It's perfect for pairing with late-summer mornings, cozy evenings and even supports an energetic return to the work week after the occasional Saturday night fever.

• Roasted in the USA from Globally Sourced Coffee Beans
• Made from 100 % Arabica Beans
• Organic and Fair Trade Certified
• Made with Natural Flavors
• Made Without Synthetic Colors, Artificial Additives and Preservatives
• Available in 10 oz.

LIVELY & LLAMAZING
This year's groovy gold packaging features a limited-edition 70th anniversary seal, disco-inspired design and a llama who's clearly ready to party. It's as fun to gift as it is to brew.

MORE WAYS TO CELEBRATE
The coffee launch is just one part of Natural Grocers' three-day 70th anniversary bash. From Aug. 14–16, all 169 stores will feature superfly savings, free treats, giveaways and a sweepstakes with more than $194,000 in prizes—including a Mustang Mach-E^® Premium and more. ^[iii] Plus, {N}power^® members will enjoy exclusive perks like free chocolate, limited-edition reusable bags and epic daily deals.

KEEP THE PARTY GOING
Stay in step with all the funky fun of Natural Grocers' Anniversary Event—and everything that comes next— at www.naturalgrocers.com or follow Natural Grocers on Facebook, Instagram, TikTok or YouTube.

• Click here for a media kit featuring the limited edition 2025 Anniversary Coffee, courtesy of Natural Grocers.
• To request media samples, or for any press-related questions, please contact: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i]  Offer valid 8/14/2025 – 8/16/2025, while supplies last. Offer valid only for in-store customer purchases at participating stores, and cannot be combined with other offers. All discounts are on regular prices. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] Offer valid 8/8/2025 – 9/6/2025, while supplies last. Offer valid only for in-store customer purchases at participating stores, and cannot be combined with other offers. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iii] No purchase necessary. A purchase will not increase your chances of winning. The Grand Prize winner will receive either a Mustang Mach-E^® Premium or $47,000 in cash, at Sponsor's sole discretion. Open only to legal residents of the following states who are 18 years old or older at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. Void where prohibited by law. Sweepstakes starts on 8/14/2025 and ends on 8/16/2025. Winners are responsible for all taxes, fees, and memberships associated with prizes unless otherwise stated, including for the Grand Prize, dealer fees, sales tax, title and registration. For Official Rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.