In the news release, OIKOS® Launches First-of-Its-Kind Cultured Dairy Drink Featuring A Patented Blend of Nutrients Designed to Help Build & Retain Muscle Mass During Weight Loss, issued
OIKOS® Launches First-of-Its-Kind Cultured Dairy Drink Featuring A Patented Blend of Nutrients Designed to Help Build & Retain Muscle Mass During Weight Loss
New OIKOS FUSION™ is the first product in the yogurt category with a proprietary combination of whey, leucine and vitamin D designed to support the needs of GLP-1 users in a convenient, easy-to-enjoy format.
- OIKOS FUSION™ is designed to support muscle maintenance and digestive health, tailored specifically for those on weight loss journeys including GLP-1 users who face unique nutrition challenges.
- Made with the patented Advanced FUSION Blend™, OIKOS FUSION delivers 23g of complete protein, 5g of prebiotic fiber, and key vitamins like D, B3, and B12, in a compact, lactose-free, 0g added sugar drink. Available in three flavors: Strawberry, Mixed Berry, and Vanilla.
- As the #1 high protein yogurt brand in the
U.S ., OIKOS® partnered with nutrition scientists and dietitians to create OIKOS FUSION. This product highlightsDanone North America's commitment to supporting consumers' evolving health and wellness journeys through innovation.
Powered by OIKOS' patented Advanced FUSION Blend, OIKOS FUSION is designed to help build and retain muscle mass during weight loss when combined with exercise and a balanced diet. It is the first and only product in the yogurt category specifically created and positioned to support the unique nutrition needs of GLP-1 users and other weight loss consumers, with a patented combination of whey protein, leucine and vitamin D. These three key nutrients have been extensively researched in populations at risk for muscle loss, including two clinical trials conducted by Danone. Together, this proprietary trifecta blend takes intentional muscle support to the next level by helping consumers maximally triggering muscle synthesis when paired with a balanced diet and exercise.3
"Pairing Danone's decades of science expertise with the OIKOS' brand's emphasis on strength and high-quality protein enabled us to create something truly unique for people looking to maintain muscle mass while on a weight loss journey," said
OIKOS FUSION comes in three delicious flavors including Strawberry, Mixed Berry, and Vanilla. Each nutrient-dense 7 fl oz, 130-calorie bottle is lactose-free and contains:
- Patented Advanced FUSION Blend of whey protein, leucine and vitamin D
- 23g of complete protein to support strong muscles*
- 5g of prebiotic fiber to support digestive health
- 0g added sugar**
- No artificial sweeteners, synthetic colors or dyes
- Vitamins B3 and B12 to help convert food to energy
- A good source of calcium and key vitamins A and D
"People on a weight loss journey often eat less, so it's crucial to focus on the nutrient density of the foods they do eat. When protein needs are not met, the body will start breaking down muscle to get the amino acids it needs. Fiber is also important considering its role in digestive health and because most American fall short on fiber intake," explains
Based on direct insights from those on GLP-1 medications, delivering this much nutrition in a compact size was top of mind for OIKOS. The 7 fl oz bottle format for OIKOS FUSION was chosen so that each consumer can enjoy – and comfortably finish consuming – a delicious, nutrient-dense drink.
OIKOS FUSION drinks will initially launch in the refrigerated section of select retailers starting this August, with additional retailers rolling out this fall. For additional information on OIKOS FUSION and to find a retailer near you, visit Where to Buy Oikos Greek Yogurt and Pro Products. You can also find the brand on Facebook, Instagram, TikTok and YouTube.
OIKOS FUSION is the latest addition to OIKOS' wide range of deliciously creamy, high-protein offerings, from yogurt cups and protein shots to the new OIKOS Protein Shakes, launched in
* Protein and exercise with a balanced diet help maintain muscles
** Not a low-calorie food
About OIKOS®
OIKOS® is a part of
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Contact:
RCarpio@webershandwick.com
1 Gallup. (2024,
Gallup. https://news.gallup.com/poll/654425/americans-say-overweight-slim-down.aspx
2 Mozaffarian D, Agarwal M, Aggarwal M, et al. Nutritional priorities to support GLP-1 therapy for obesity: A joint Advisory from the
3 Layman, DK. Role of Leucine in Protein Metabolism During Exercise and Recovery. Can J App Physiol. 2002; 27(6): 646-662.
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