Company Announcements

Companies to demonstrate how cloud storage and multimodal AI unlock new monetization opportunities for media organizations

SAN MATEO, Calif.--(BUSINESS WIRE)--Aug. 11, 2025-- Backblaze, Inc. (Nasdaq: BLZE), the cloud storage innovator providing a modern alternative to traditional cloud providers, today announced it will participate in a joint webinar with TwelveLabs titled “Unlock Your Media Archive: Faster Access and New Monetization Opportunities with Cloud Storage and AI.”

The August 14 webinar begins at 10:00 a.m. PT and will demonstrate how media organizations can transform their archived video content into searchable, monetizable assets by combining Backblaze B2 Cloud Storage with TwelveLabs’ advanced multimodal AI video understanding platform.

TwelveLabs, a leading AI company specializing in video understanding technology, has built foundation models that can analyze visual, audio, and text content within videos, enabling deep semantic search across media archives. Their partnership with Backblaze allows organizations to store vast video libraries cost-effectively while making them instantly searchable and actionable through AI-powered insights.

During the live session, attendees will learn how the integrated solution enables media companies to rescue their high-value content from tape shelves and legacy silos and fuel new revenue opportunities. The panel will share real-world success stories and provide a practical roadmap for migrating, enriching, and monetizing archives.

“Media organizations are sitting on goldmines of archived content that’s essentially locked away because it’s too time-consuming and expensive to catalog and search manually,” said Pat Patterson, Chief Technical Evangelist at Backblaze. “By combining our cost-effective cloud storage with TwelveLabs’ AI video understanding capabilities, we’re helping companies unlock the true value of their media archives and create new revenue streams from content they already own.”

About Backblaze

Backblaze is the cloud storage innovator delivering a modern alternative to traditional cloud providers. We offer high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. Backblaze helps businesses break free from the walled gardens that traditional providers lock customers into, enabling them to use their data in open cloud workflows with the providers they prefer at a fraction of the cost. Headquartered in San Mateo, CA, Backblaze (NASDAQ: BLZE) was founded in 2007 and serves over 500,000 customers in 175 countries around the world. For more information, please go to www.backblaze.com.

About TwelveLabs

TwelveLabs delivers industry-leading video AI solutions that unlock the full potential of vast video libraries. Our proprietary multimodal foundation models bring human-like understanding to videos, enabling precise semantic search, summarization, analysis and Q&A through easy-to-integrate APIs. This empowers enterprises to effortlessly search, monetize IP, extract insights, and repurpose content at scale.

Unlike conventional methods that struggle with video, TwelveLabs overcomes the limitations of manual tagging and inadequate computer vision techniques, streamlining processes with customizable models. These models make previously inaccessible video assets searchable, seamlessly integrating into existing workflows. From industry leaders in media and entertainment to governments around the world, TwelveLabs is changing the way the world works with video.

For more information, visit www.twelvelabs.io.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250811163308/en/

Press Contact:
Yev Pusin
Head of Communications
press@backblaze.com

Source: Backblaze, Inc.