Company Announcements

Global Innovations Leader Brings Signature Problem-Solving Approach to its Expansion into the Outdoor Lifestyle Space Through Proprietary HeatZone™ Technology

NEEDHAM, Mass.--(BUSINESS WIRE)--Aug. 21, 2025-- SharkNinja, Inc. (NYSE: SN), a global product design and technology company, today announced its boldest expansion yet with the launch of the Ninja™ Fireside360™, the brand's first-ever all-in-one outdoor heating system and propane fire pit that delivers powerful warmth from head-to-toe, all at the turn of a dial. This strategic move marks Ninja's expansion into the outdoor lifestyle space, extending their portfolio of game-changing appliances—from revolutionary blenders and the viral CREAMi ice cream maker to cutting-edge air fryers and outdoor grills.

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Ninja Eliminates Fire Pit Frustrations with New Smokeless, No-Cleanup Fireside360™ Outdoor Heater and Firepit

As nearly 67% of homeowners plan to dedicate more time to outdoor upgrades compared to 2021 due to post-pandemic outdoor living trends, Ninja is answering this demand by eliminating the age-old frustrations that have plagued fire pit enthusiasts for generations. Gone are the days of constantly moving around flames for warmth, dodging smoke clouds, and tediously cleaning up after hosting a bonfire. The Ninja™ Fireside360™ delivers 80,000 BTUs of 360-degree warmth through proprietary HeatZone™ Technology—with smokeless warmth, zero cleanup, and zero cold spots.

"With the Fireside360™, we've delivered a solution that eliminates the compromises people have accepted for generations—the smoke, the uneven heating, the constant repositioning, and the seasonal surrender of outdoor spaces. This empowers outdoor enthusiasts who refuse to let the seasons dictate when they can enjoy their favorite spaces," said Kelly Megel, VP of Ninja Marketing. "Whether you're hosting gatherings on your patio, or simply reclaiming months of outdoor enjoyment at home, the Fireside360™ delivers the perfect blend of convenience, performance, and value for anyone who sees outdoor living as a year-round sanctuary."

The Ninja™ Fireside360™ combines smart engineering with practical functionality through several industry-first features:

• HeatZone™ Technology: Precision-controlled 360-degree heat distribution delivers head-to-toe heat coverage, without cold zones around the fire pit.
• Triple Operation Modes: Users can choose between three operation modes— powerful outdoor heater, smokeless fire pit, or both at the same time – all controlled via intuitive dial interfaces that provide instant on/off operation and granular heat and flame adjustment.
• Smokeless Operation: Efficient propane system delivers smokeless flames, meaning no more burning eyes, smoky clothes, or guests constantly repositioning themselves.
• No Cleanup Required: No ash, embers, or residue to clean up after every use, making outdoor entertaining effortless from start to finish.
• Powerful Performance: 80,000 BTU output ensures maximum comfort and warmth for extended outdoor enjoyment.
• All-Season Reliability: Designed for use in various weather conditions, allowing users to extend their outdoor season beyond traditional limits.
• Easy Setup: Simple assembly process with immediate readiness once paired with a standard propane tank (sold separately).
• Multi-Surface Compatibility: Designed for safe use on grass, dirt, stone, and wood surfaces, featuring a cool-to-touch base.
• Extended Performance: Up to 28 hours of ambient flame operation, up to 11 hours of radiant heat, or up to 8.5 hours of simultaneous heat and flame on a standard propane tank

The Ninja™ Fireside360™ is available for $449.99 on NinjaKitchen.com, with additional retail partners expected to be announced in the coming months.

About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.

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Source: SharkNinja