Company Announcements

 Craftsmanship meets Creativity in Men and Women’s Workwear Featuring the Crayola Limited Edition Retired Colors

GREENSBORO, N.C.--(BUSINESS WIRE)--Aug. 21, 2025-- Today, Lee® and Crayola® introduce a global color rewind, fusing the Crayola limited edition retired crayon colors and Lee’s iconic workwear silhouettes. Available for a limited time, this capsule celebrates the brands’ combined American heritage, creative spirit, and commitment to self-expression.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250821712816/en/

Image Courtesy of Lee. Official Licensed Product © 2025 Crayola

For the first time in Crayola’s history, eight fan-favorite retired colors have returned to create the Limited Edition Collection, including Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet Blue. The palette washes Lee’s iconic indigo railroad stripe pattern in color, bringing a ’90s-inspired nod to overalls, carpenter pants and chore jackets. Tops showcasing playful graphics and hue-filled hoodies complement the capsule. Pieces feature exclusive co-branded leather patches, rivets popping in the palette’s colors, and other uniquely designed trim.

“Crayola immediately brings to mind creativity, expression and a hint of childhood nostalgia. Layering this palette with Lee’s workwear resulted in a collaboration that embraces those feelings while being fresh, modern and made for today’s consumer,” said Joe Broyles, vice-president of global collaborations, Lee.

“Color has such a personal connection for all ages, and we are thrilled to unite with Lee to bring the Limited Edition Collection of retired crayon colors to life,” says April Heeren, senior director Americas outbound licensing at Crayola. “This partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade.”

Highlights include:

• Lee x Crayola Men and Women’s Bib Overall –Lee’s classic workwear silhouette gets a Crayola twist with limited edition retired colors overdyed on railroad stripe. Featuring co-branded patches, colorful rivets, and traditional utility details like hammer loops, bib chest pockets, and utility storage. Available in Lee’s traditional indigo railroad stripe as well as Raw Umber for men and a slim-fitting version in Orange Red for women.
• Lee x Crayola Chore Jacket –This reimagined workwear staple is offered for men and women in a solid artist-inspired Ecru cotton denim with colorful trim and rivets, as well as in overdyed hues like Magic Mint and Violet Blue for men and Orange Red and Lemon Yellow for women. The cropped women’s jacket also comes in traditional indigo railroad stripe. Made to pair with the carpenter pants.
• Lee x Crayola Carpenter Pants –A perfect pairing to the chore jacket, the carpenter pant is offered for men and women in a solid artist-inspired Ecru denim with colorful trim and rivets as well as overdyed hues: Magic Mint and Violet Blue for men and Orange Red and Lemon Yellow for women. The women’s version also is available in a traditional indigo railroad stripe. Featuring workwear details such as a hammer loop and utility pockets as well as fun add-ons like a crayon pocket.
• Lee x Crayola Unisex Hoodies – Channeling retro spirit with comfort, the cotton terry hoodies showcase limited edition colors in hue and name – with the logos on the front and colors’ names lettered on the back. There’s one to match your favorite hue: Violet Blue, Magic Mint, Blizzard Blue, Raw Umber, and Mulberry. Like them all? A color burst of the palette beams on the back of the ecru hoodie.
• Lee x Crayola T-Shirts – The regular fit tees feature playful graphics such as a color by number Buddy Lee or the iconic Crayola 64 count box highlighting the eight limited edition colors. Additionally, a women’s slim baby tee in Crayola green stripe is available.
• Accessories – A canvas artist supply tote and pouch keep your supplies handy, while an artist apron helps protect your favorite apparel. Made of ecru canvas and the railroad stripe pattern with trim details in the limited edition colors for an extra pop.

The Lee x Crayola collection will be available on August 21 at Lee owned stores and websites in US, Europe, China. It also will be sold online by Nordstrom, Urban Outfitters, Walmart (US), Asos & Zalando (Europe) as well as at select ECI and INNO locations. Pricing ranges from $39 to $118 (USD). For more information, please visit www.lee.com/Crayola.

About Lee

Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that’s been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand’s attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee’s integration in pop culture with global collaborations, expanded lifestyle offerings and upcoming equity campaign is attracting a new generation of fans worldwide. For more information, visit www.lee.com.

About Crayola

Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity for more than 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys, digital platforms, live action and animation content, and location-based experiences designed to explore the limitless possibilities of creativity and help develop lifelong creative mindsets. For more information visit www.Crayola.com or join the conversation at www.Facebook.com/Crayola.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250821712816/en/

lee@scenariopr.com

Source: Lee