Company Announcements

Travelers can snap a photo of Hidden Valley Ranch packed in their suitcase and share to social to be reimbursed for luggage fees

OAKLAND, Calif. , Aug. 21, 2025 /PRNewswire/ -- This Labor Day Weekend, Hidden Valley Ranch is making travel tastier, and a lot easier, by covering checked bag fees for fans who bring their favorite ranch along for the ride.

Whether you're heading to a beach getaway or a backyard cookout, Hidden Valley Ranch is the ultimate travel companion complementing the local cuisine of any destination. But with bottles exceeding the 3.4 oz liquid limit for carry-ons, packing ranch means checking a bag and paying the fee, so Hidden Valley Ranch is stepping in to help fans pack the flavor without the extra cost.

"Let's be honest — ranch fans don't travel light when it comes to flavor," said Stacy Stokes, Vice President of Hidden Valley Ranch. "Since a full-size bottle can't make it through security, we're covering checked bag fees so you can bring the good stuff with you, no compromises. Consider Hidden Valley Ranch travel insurance for your taste buds this Labor Day Weekend." 

Here's how to get rewarded for packing the flavor:

• Snap a photo of your Hidden Valley Ranch bottle packed in your suitcase and post it to Instagram between 1 p.m. ET on Friday, August 29 and 11:59 p.m. ET on Monday, September 1. Use the hashtag #PackYourHiddenValleyRanchOffer and tag @Hidden.Valley.
  • Not traveling this Labor Day Weekend? Never fear! Share the craveworthy photo found here to use for your submission.
• The first 1,000 eligible travelers to post, if they properly claim the reward, will receive a $35 prepaid card toward covering their checked bag fees — because no ranch lover should have to leave their favorite condiment behind.
  • @hidden.valley will send DMs to the first 1,000 to post starting September 2, 2025 to claim their luggage reimbursement.

From the tangy twist of Blue Cheese Ranch to the spicy kick of Cajun Blackened Ranch, Hidden Valley's lineup is a must-have for any Labor Day spread.

To check out full program details and eligibility rules, visit the program Terms and Conditions.

Hidden Valley Ranch is available at retailers nationwide. For more recipe inspiration and flavor-packed ideas for your holiday weekend, follow @hidden.valley or visit hiddenvalley.com.

About Hidden Valley Ranch
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B
Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch
Learn more at HiddenValley.com

*Based on IRI unit sales data for L52WE 8/25/24.

Media Contact: Andrea Blythe, ablythe@currentglobal.com

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