Company Announcements

Award-winning whisky Crown Royal introduces a silky smooth blend infused with rich chocolate flavor, crafted for surprising pairings in any cocktail.

NEW YORK , Aug. 21, 2025 /PRNewswire/ -- Building its celebrated portfolio, Crown Royal is unveiling its latest flavor, Crown Royal Chocolate Flavored Whisky. This limited-edition blend combines carefully selected Crown Royal whiskies with rich chocolate flavor for a velvety finish that pairs in ways you might not expect.

Aromas of vanilla, creamy chocolate and oak open each sip, leading to delicate hints of caramel and toffee on the palate and finishing with lingering notes of dark cacao and Crown Royal's unmistakable smoothness. This innovation showcases the quality and craftsmanship that Crown Royal is known for, while introducing a decadent new flavor that invites people to indulge and explore whisky in unexpected ways.

Crown Royal Chocolate Flavored Whisky shines in cocktail pairings that go beyond the ordinary whisky serves, and mixes with ease into grapefruit juice, cola and lemonade creating surprisingly delicious combinations. This new variant also shines as a rich and unconventional twist to the classics like an Old Fashioned, Espresso Martini and Coquito. Playful, versatile and rich, this limited-edition flavor transforms moments big and small, perfect for intimate dinner parties, rooftop cocktails and weekend brunch with friends, proving that every day can be a day for chocolate-flavored indulgence.

"Crown Royal has always led the way in whisky innovation and with this new flavor we're inviting people to indulge in something truly unexpected," said Hadley Schafer, Vice President of Crown Royal. "This new expression maintains the quality of whisky we take pride in, while leaning into the bold yet inviting spirit that defines our flavored whiskies portfolio. I'm excited for brand fans to enjoy Crown Royal Chocolate Flavored Whisky in ways they could never imagine."

Crown Royal Chocolate Flavored Whisky is the newest addition to a celebrated lineup that has changed the way people enjoy whisky. From longtime fans to those trying the category for the first time, Crown Royal continues to create bold, approachable flavors that meet drinkers where they are and invite them to discover something new.

Beginning September 1, 2025, Crown Royal Chocolate Flavored Whisky will be available nationally for a limited time with a suggested retail price of $26.99.

For more information about Crown Royal Chocolate Flavored Whisky and to explore the full Crown Royal portfolio, please visit CrownRoyal.com.

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About DIAGEO North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS: 
DIAGEO | jazmine.settles@diageo.com 
HUNTER | crownroyalflavors@hunterpr.com 

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SOURCE Crown Royal