Unity Makes Ad Quality Tool Free to Help Improve Ad Experience and Player Retention
Ad insights help developers safeguard player experience and game integrity
"Ad Quality helps us provide the best in-game experience for our players," said
New Unity survey data highlights the importance of ad content quality for player retention: 44% of players say they would very likely stop playing a mobile game due to a poor ad experience, while 47% would very likely uninstall a mobile game due to a poor ad experience*. Unity’s Ad Quality tool sets a new standard for in-game advertising, built on transparency and control. It helps developers protect the player experience and extend the creative and commercial success of their games through a more controlled, higher-quality ad experience.
"Player experience is paramount to our success, and the quality of the ads shown in our games is a critical part of that," said
By surfacing critical UX signals like ad duration, escape rates, and churn or revenue per creative, Ad Quality gives developers insights into the ads served in their games across 25+ ad networks, helping them protect the player experience and preserve the integrity of their games. Upcoming enhancements to Ad Quality will also include AI-powered tagging of problematic content, custom insights reporting tailored to each studio, and a universal creative ID to support better cross-network tracking.
“We’re putting control back in developers’ hands,” said Felix Thé, SVP of Product and Technology, Grow at Unity. “Creating great content and acquiring players takes real effort, and developers should be able to retain that hard-earned value. With Ad Quality now free and available across any mediation provider, we’re helping studios protect their games, build trust, and ensure players can enjoy the magic of gaming without worrying about ad safety or appropriateness.”
More information about Ad Quality can be found here.
*Based on a survey of 2,200 respondents in the US conducted in
About Unity
Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
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