Company Announcements

SOUR PATCH KIDS Strips are an all-new way to enjoy the signature sour-then-sweet taste that SOUR PATCH KIDS are known for

EAST HANOVER, N.J. , Sept. 3, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is stretching its signature sour-then-sweet experience with the launch of SOUR PATCH KIDS Strips. Featuring five fan-favorite flavors—Lemon, Lime, Orange, Redberry, and Blue Raspberry—SOUR PATCH KIDS Strips delivers the brand's signature taste in a new chewy, ribbon-style format.

SOUR PATCH KIDS continues to bring excitement to the candy aisle with the latest Strips innovation, striking the perfect balance of sour and sweet in an iconic, beloved format. Whether tearing, twisting or sharing, each strip offers the burst of flavor that fans expect from SOUR PATCH KIDS, with a fresh look and texture driven by the new Strip format.

"Fans have always loved SOUR PATCH KIDS for its iconic sour-then-sweet flavor and the creative, culture-driven innovations that are core to our brand experience," said Carly Stern, Brand Manager, Mondelēz International. "We are excited to deliver a refreshing take on the popular belt candy format by bringing the mischievous spirit, bold taste, and beloved sour that only the #1 sour brand in candy, SOUR PATCH KIDS, can deliver. This format gives our fans a fresh, playful way to enjoy the flavors they crave."

SOUR PATCH KIDS Strips will be available for purchase at Target stores nationwide in September, with availability expanding to additional national retailers through early 2026. SOUR PATCH KIDS Strips will be sold in a 3.5 oz bag at a suggested retail price of $3.29, though pricing may vary.

For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow us on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

 

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SOURCE Mondelēz International, Inc.