Company Announcements

Xfinity Brings Live Sports and Streaming Together with Game-Day Features like Multiview, Enhanced 4K, and the Smartest, Most Reliable WiFi

PHILADELPHIA--(BUSINESS WIRE)--Sep. 3, 2025-- Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the duo is back together – this time as best friends and sports rivals in a campaign that showcases Xfinity’s unmatched WiFi and entertainment experience that transforms living rooms into front-row seats for every matchup, every league, and every unforgettable play.

Vaughn and Wilson return as the ultimate sports fans celebrating big rivalries, non-stop action, and the thrill of watching all of it without the hassle of jumping from channel to channel or platform to platform. Today, more than 70 percent of all Internet traffic is driven by streaming live sports and entertainment. Whether watching all the action on the field, or streaming in 4K on multiple devices, Xfinity delivers customers a fast, reliable Internet experience with multi-gig speeds, ultra-low lag, wall-to-wall WiFi and the capacity to connect hundreds of devices in the home.

“Sports are scattered across dozens of networks and streaming services. It’s a headache for fans. Xfinity makes the sports viewing experience simple, seamless, and unforgettable,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast. “Nobody else gives fans a single destination for every game, WiFi that streams live sports over a connection with ultra-low lag, and powerful features like Multiview to keep every fan in the action from multiple live games at once. If you call yourself a sports fan, you need Xfinity.”

The Xfinity ad, which was created in partnership with advertising agency Preacher, premieres tomorrow during the NFL Kickoff Game – the Cowboys vs. the Eagles – one of football’s most storied rivalries. The Vaughn/Wilson duo will continue to star in a series of spots rolling out this fall and into 2026.

The ads were directed by Ridley Scott Associates’ David Dobkin, and mark a first-time reunion for the director working with both actors since the blockbuster comedy hit Wedding Crashers. Dobkin said, “Vince and Owen’s chemistry remain magic. And they constantly push each other which I think is always necessary if you want to make something really good and really fresh, I think the Xfinity sports experience and this campaign is exactly that.”

Power Gameday with Xfinity

Xfinity delivers a seamless, personalized, and comprehensive sports experience unlike anything else available.

• Sports Zone – Curated destinations that integrate live coverage from dozens of networks and streaming apps, making it effortless for fans to find, watch, and follow their favorite teams, players, and matchups.
• Multiview – Whether it’s college football Saturday, NFL Sunday or weeknights with multiple sports and key matchups, Multiview allows customers to watch up to four games simultaneously on a single screen – the perfect companion for the busiest of sports season.
• World Soccer Ticket – The first-ever streaming package custom-built for soccer superfans so customers can seamlessly enjoy more than 1,500 matches from the world’s best soccer leagues.
• Enhanced 4K – This fall, Xfinity will deliver more live sports than ever in Enhanced 4K, bringing every play to life in stunning detail and in near real-time to the live action unfolding on the field.
• Ultra-Low Lag Internet – When streaming games, Xfinity’s low-lag Internet ensures a spoiler- and interruption-free viewing experience.

Xfinity’s sports experience is powered by Comcast’s Entertainment OS, which supports tens of millions of devices globally. Xfinity's entertainment devices deliver a personalized viewing experience that brings together live TV and more than 450 streaming apps and channels, including access to 200,000 movies and shows available to rent or buy. With voice control, a content-first user experience, and StreamStore, a first-of-its-kind destination that makes discovering, purchasing and managing streaming apps, channels and networks easier than ever, Xfinity puts everything customers enjoy in one place.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250903072540/en/

Press Contact:
Rachel Zabinski
Executive Director, Comcast Corporation
Rachel_zabinski@comcast.com

Source: Comcast Corporation