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SUBARU OF AMERICA REPORTS STRONG MONTH OF SALES WITH SECOND CONSECUTIVE AUGUST OF MORE THAN 60,000 VEHICLES SOLD

  • Best month ever for Crosstrek
  • Best-ever August for Solterra
  • Forester sales up 5.7 percent

CAMDEN, N.J. , Sept. 3, 2025 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 61,220 vehicle sales for August 2025, a 2.9 percent decrease compared with August 2024 (63,053), and year-to-date sales of 437,030. This marks the second consecutive August of reaching more than 60,000 vehicles sold in a month, and the 23rd time the automaker has exceeded the milestone overall.

This marks the second consecutive August reaching more than 60,000 vehicles sold in a month, and the 23rd time overall.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "Our retailers continued to show the value of what makes Subaru unique – vehicles that are built to last, thoughtfully designed inside and out, and include the active safety features that drivers are looking for. Beyond the showroom, we continued to demonstrate our long-standing commitment to community through the Subaru Loves Learning® initiative, supporting classrooms nationwide and making a difference where our customers live, learn, and drive." 

Crosstrek achieved its best month of all time with 20,442 vehicles sold (surpassing the record of 20,396 set in August 2024) and maintained its position as the top seller for the fourth month in a row. Outback sales followed with 15,768 vehicles sold, and Forester sold 14,225 vehicles, up 5.7 percent over the previous year. Both Solterra and Legacy also saw positive sales growth over August 2024, with Solterra achieving its best August ever.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: "Crosstrek, Outback, and Forester once again led the way this month, meeting the expectations that customers place in our vehicles to deliver lasting value, durability, and everyday enjoyment. With interiors that blend quality and versatile design, our lineup continues to fulfill drivers' needs while fueling strong momentum for retailers. And as we expand with new models, we're building upon the trust that our Subaru family places in us for future success."

Carline

Aug-25

Aug-24

% Chg

Aug-25

Aug-24

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Ascent

3,757

4,630

-18.9 %

28,243

36,805

-23.3 %

BRZ

220

347

-36.6 %

2,107

2,032

3.7 %

Crosstrek

20,442

20,396

0.2 %

128,404

115,214

11.5 %

Forester

14,225

13,456

5.7 %

122,083

116,987

4.4 %

Impreza

2,644

3,166

-16.5 %

19,995

20,636

-3.1 %

Legacy

2,087

1,654

26.2 %

15,163

12,903

17.5 %

Outback

15,768

16,435

-4.1 %

104,007

112,342

-7.4 %

Solterra

1,466

1,417

3.5 %

9,529

8,063

18.2 %

WRX

611

1,552

-60.6 %

7,499

12,216

-38.6 %

TOTAL

61,220

63,053

-2.9 %

437,030

437,198

0 %

About Subaru of America, Inc.
 Subaru of America, Inc.  (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Dominick Infante
Director, Corporate Communications
(856) 488-8615
dinfante@subaru.com 

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com 

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

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SOURCE Subaru of America, Inc.