Company Announcements

• Initial orders expected to begin shipping in October 2025
• Delivers highest-in-class¹ 30x zoom covering 7.8-234mm
• Newly developed drive unit supports virtual and remote production
• Will be showcased at IBC2025

VALHALLA, N.Y.--(BUSINESS WIRE)--Sep. 4, 2025-- FUJIFILM North America Corporation, Optical Devices Division, announces the availability of its new FUJINON LA30x7.8BRM 4K broadcast zoom lens (“LA30x7.8”), designed to combine portability, ease of use, and superior performance at an affordable price point. The newly released lens will be showcased at the 2025 IBC convention in Amsterdam from September 12-15, 2025. Initial orders of LA30x7.8 are expected to begin shipping to customers by the end of October 2025.

LA30x7.8 is a portable zoom lens for 2/3-inch sensor broadcast cameras. It boasts a highest-in-class 30x zoom, covering the focal range from 7.8mm-234mm and its compact (190mm), lightweight (1.7kg) design enables high mobility and versatility for production. When receiving auto focus commands from the camera, the lens shows minimal focus breathing and operates quietly, made possible by the rear focus mechanism design². LA30x7.8 also features a newly developed drive unit with high resolution 16-bit encoders designed for extremely accurate position detection and control in virtual and remote production, helping to streamline production operations.

“In recent years, due to the rapid expansion of video streaming platforms, the amount of video content, such as news, documentaries, sports, music concerts being produced have increased,” said Stosh Durbacz, vice president, Sales, Optical Devices Division, FUJIFILM North America Corporation. “As a result, there is a growing demand for equipment that can streamline filming operations without compromising on image quality or functionality within limited production budgets.”

LA30x7.8 continues the legacy of its predecessor, FUJINON LA16x8BRM 4K broadcast zoom lens (“LA16x7.8”), the first in Fujinon’s LA series of 4K broadcast zoom lenses. LA16x7.8, which Fujifilm released in 2019 in response to evolving production needs, was received with very positive feedback because of its compact (163.8mm) and lightweight (1.6kg) design, excellent optical performance, and affordable cost.

Main features

Highest-in-class 30x zoom range covering focal lengths of 7.8mm-234mm with a compact, lightweight design

• The lens boasts a highest-in-class 30x zoom, covering focal lengths of 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.7kg. This is achieved by adopting a rear focus mechanism, and optimizing the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
• Since it covers the range with a compact and lightweight body, it can reduce the physical burden of shoulder-mounted operation and enable the ease of use to capture a variety of scenes.

High functionality enabled by newly developed drive unit

• The newly developed drive unit features high resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to the streamlining of production operations.
• The lens achieves maximum speed of 1.0 sec and minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture a fast-moving subject during live sport broadcast, while enabling ultra-slow zooms during live music to deliver creative capture of the footage.

4K optical performance across the entire zoom range

• By utilizing the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. In addition, Fujifilm’s unique multi-layer coating "HT-EBC (High Transmittance Electron Beam Coating)" boasts high light transmittance and accurate color reproduction.

Equipped with features that support comfortable filming

• A single button on the lens provides electronic flange back adjustment³. The system provides faster and more efficient adjustment as compared to the manual process.
• The macro function allows for closer than M.O.D. focus up to 5cm from the front of the lens by sliding the unique focus ring forward. It enables the operator to film the extreme close-ups without letting go of their focusing hand.
• When receiving auto focus commands from the camera, the lens shows minimal focus breathing and quiet operation which is made possible by the rear focus mechanism design.

PRICING AND AVAILABILITY

FUJINON LA30x7.8 is available for order now at a manufacturer’s suggested retail price of $7,299 USD and is expected to begin shipping by the end of October 2025. For more information about the lens, visit https://www.fujifilm.com/us/en/business/cine-and-broadcast/portable-lens/4k-portable-lens.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM and FUJINON are trademarks of FUJIFILM Corporation and its affiliates.

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Media:
Daniel Carpenter
FUJIFILM Holdings America Corporation
daniel.carpenter@fujifilm.com
914-529-2417

Source: FUJIFILM North America Corporation