Company Announcements

NOVATO, Calif. , Sept. 9, 2025 /PRNewswire/ -- Following the successful launch of its CARE ESSENTIALS line, the purpose-driven brand builds on its spirit of innovation, bringing its trusted foot care experience to a full body range. Rooted in the concept of natural care made in Germany, the range is designed to empower everyone to not only walk but also care as nature intended. The new body care range introduces four expertly developed products with 100% natural origin ingredients—designed to care from the ground up.

 

 

Rooted in the principles of function, quality, and tradition that are the foundation of the brand's innovation, this expansion brings the BIRKENSTOCK CARE ESSENTIALS into daily rituals of full-body care. This latest addition extends BIRKENSTOCK's holistic approach to natural care, combining proven performance with sensorial experience. BIRKENSTOCK's signature scents pair with expertly crafted formulations that nourish, protect, and indulge—powered by 100% natural-origin ingredients. Formulated without sulfates, vegan-certified, COSMOS-Natural-certified and made in Germany—for everyday care.

This launch marks a key evolution of the range, offering a complete care ritual from feet to body with a harmonious blend of active regeneration and luxurious indulgence. The formulations harness the power of nature to restore balance and relax—supporting everyday routines with simplicity and efficacy.

Quentin Ojeda, Director BIRKENSTOCK Cosmetics: "As a brand rooted in function, quality and tradition, every product we create serves a clear purpose and must resonate with our consumers—and I trust our products to speak for themselves. With the expansion of the CARE ESSENTIALS line into body care, we're naturally extending the unique formula's use cases—bringing our philosophy to the entire body. We're excited to empower both our loyal footbed fans and new audiences to care from the ground up."

A HOLISTIC APPROACH TO CARE
DEVELOPED BY EXPERTS. DESIGNED TO INDULGE. MADE IN GERMANY.

Rooted in the belief of simple, clean and effective product formulas with carefully controlled and tested ingredients and a proven record of efficiency, BIRKENSTOCK continues its legacy of excellence, now introducing the CARE ESSENTIALS body range that cares from the bottom up. A new range of thoughtfully formulated dual-purpose body care products designed for both hands and body—versatile, minimalist essentials that simplify everyday routines. Each formula is vegan-certified, made in Germany, and powered by 100% natural-origin ingredients.

The BIRKENSTOCK CARE ESSENTIALS Body Care includes four carefully crafted products to cleanse and care—for the perfect everyday skincare routine. The product innovation comprises a relaxing take on Hand and Body Wash and Lotion as well as a balancing iteration, also available in a Relaxing or Balancing Body Duo format. The range continues to uphold BIRKENSTOCK CARE ESSENTIALS' product principles along with the brand's commitment to certified quality, safety, and sustainability.

Made in Germany to the highest standards of quality and craftsmanship, all products are crafted for your everyday wellness ritual, offering a moment of calm in the midst of life's demands. The collection is gender-neutral, speaking to comfort seekers and health & well-being and self-care enthusiasts. This is where function meets feeling. Care as Nature intended.

PACKAGING
RECYCLED CONTENT. FSC-CERTIFIED. SOURCED AND MADE IN EUROPE.

In line with the main product principles of the collection, the packaging is designed for function and simplicity. Minimal, sustainable and highly functional: BIRKENSTOCK's Care Essentials Body Wash + Lotion dispensers are made of post-consumer recycled aluminium bottles and tubes** made in Europe. The folding boxes are FSC-certified, and all packaging material is sourced in Europe.

*Independent user trial in 2024, 30 users over 4 weeks.
**Cap made from plastic.

ABOUT BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose—maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature ("Naturgewolltes Gehen").

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany

For further information, please visit www.birkenstock-group.com. 
You can find our online shop at www.birkenstock.com.

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SOURCE BIRKENSTOCK Group