Company Announcements

The iconic orange liqueur brand enters the growing category with a sparkling, convenient offering that blends delicate bubbles with its signature liquid gold and citrus flavors

NEW YORK--(BUSINESS WIRE)--Sep. 9, 2025-- Cointreau, the iconic orange liqueur, announces its first-ever Ready-to-Serve innovation: Cointreau Citrus Spritz - a fresh, flavor-forward line of sparkling cocktails designed for effortless daytime sipping. This addition marks the brand’s bold entrance into the growing Ready-to-Serve category.

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Cointreau, the iconic orange liqueur, announces its first-ever Ready-to-Serve innovation: Cointreau Citrus Spritz.

With Ready-to-Serve cocktails growing +15% over the last year and +16% in the last quarter¹, Cointreau Citrus Spritz has entered the chat, delivering a bright, refreshing taste that transforms any occasion, from brunch and rooftops to picnics and poolside hangs. Chill it or simply pour over ice and enjoy.

Crafted with the Cointreau, French white wine and natural citrus flavors, Cointreau Citrus Spritz is now available in two vibrant flavor combinations:

• Orange & Blood Orange: A lively blend of Cointreau, French white wine, and natural orange and blood orange flavors. Bright, juicy, and balanced.
• Lemon & Lime: A zesty, citrus-forward mix of Cointreau, French white wine, lemon and lime juices. Tangy, crisp, and refreshingly tart.

"The Ready-to-Serve space continues to drive overall category growth, and now Cointreau can meet consumers in the moments where they’re seeking quality without compromise," said Nicolas Beckers, President & CEO of Rémy Cointreau Americas. "Cointreau Citrus Spritz introduces a new way to spritz, bringing the signature flavor of Cointreau to a convenient new sparkling format, perfect for sharing with family & friends."

As an essential ingredient in more than 500 classic cocktails, including The Original Margarita and The Cosmopolitan, Cointreau has led cocktail culture for over a century. And now, the Cointreau Citrus Spritz brings the same mixology excellence into a premium, ready-to-enjoy format, fusing French craftsmanship with real ingredients and modern-day ease.

"Our goal was to bring a touch of cocktail bar elegance to your everyday moments, offering a beverage that tastes truly exceptional, yet remains effortless to enjoy in a convenient ready-to-serve format,” said Clémence Gallet, Global Cointreau Executive Director. “We listened carefully, and crafted something that enhances any occasion, year-round. Cointreau Citrus Spritz is precisely that harmonious mix, and we can’t wait for consumers to try it."

Cointreau Citrus Spritz is now available in select regional U.S. markets, with wider availability planned for 2026. Availability will vary by state and retailer. Cointreau Citrus Spritz will retail for an MSRP of $19.99 for 750ML.

For the latest updates on Cointreau, follow @Cointreau_US on Instagram.

¹ Nielsen 13W & L52W 08/21/25 Vol Growth YA​

About Cointreau:

Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit www.cointreau.com and follow us on Instagram for more.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS.

About Rémy Cointreau:

All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes high-end and singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,850 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

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PR Contact: press@cointreaupress.com

Source: Cointreau