Company Announcements

New scent beads continue to bring high-end fragrances to everyday laundry, making luxury accessible to everyone, everywhere.

CINCINNATI--(BUSINESS WIRE)--Sep. 10, 2025-- Unstopables Unlimited, the collection that redefined sophistication in laundry fragrances, is expanding its acclaimed lineup with three new designer-caliber scents: N.06, N.15, and N.24. Inspired by the artistry of fine perfumery and crafted by world-class perfumers within the Unstopables Vault, these new additions elevate laundry scent to a whole new level of complexity and luxury, while remaining accessible to all.

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Jasmine Tookes Unstopables Unlimited Collection Sweepstakes

Housed in the handcrafted Unstopables Vault, a carefully curated and locked armoire preserving our most exquisite creations, these scents represent the latest expressions of our dedication to fragrance mastery. Unlike traditional luxury scents that are often limited in availability and prohibitively priced, the Unstopables Unlimited Collection is designed to be accessible everywhere, for everyone, and wearable on anything.

• Unstopables Unlimited N.06: A deep, mysterious blend of clove, leather, and ebony wood, creating an enveloping warmth with a rich, smoky edge. Powerful yet refined, it delivers an unforgettable trail of bold sophistication.
• Unstopables Unlimited N.15: A delectable composition of sandalwood, red fruit, and cinnamon spice that infuses a warm, gourmand richness into every wash. Sweet yet inviting, transforming laundry with a sophisticated and unforgettable scent.
• Unstopables Unlimited N.24: A modern fusion of cashmere, citrus, and amber, striking the perfect balance between alluring richness and elegant freshness. Smooth, sophisticated and effortlessly wearable.

“The response to our initial launch affirmed what we’ve long believed: people crave luxury in the everyday,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter & Gamble. “With these three new scents, we’re continuing to blur the line between high-end fragrance and household care, bringing designer-quality experiences to every home.”

To mark the launch, Unstopables reunites with supermodel, entrepreneur, and mom Jasmine Tookes to unveil her exclusive custom scent: N.01. Designed with Jasmine’s direct creative input, the limited-edition fragrance blends bright bergamot, delicate jasmine, and soft cashmere into a radiant and comforting scent story. Starting now through October 7, fans can enter the Jasmine Tookes Unstopables Unlimited Scent Sweepstakes for a chance to win at www.UnstopablesUnlimitedSweeps.com.

Unstopables will bring the scents to life at an immersive pop-up experience on September 13 and 14 at Iron23 in New York City. Guests will explore an art installation inspired by the ingredients and emotions behind the Unlimited Collection. In the fragrance lounge, they can dive deeper into each scent’s story and find their favorite. Attendees will also receive a complimentary full-size product available while supplies last on a first-come, first-served basis.

With three new additions, the Unstopables Unlimited Collection proves that everyday luxury is anything but limited. Luxe up your laundry.

For more information, visit www.downy.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Jasmine Tookes Unstopables Unlimited Scent Sweepstakes starts at 10:00 a.m. ET on 9/9/2025 and ends at 11:59 p.m. ET on 10/7/2025. Sponsored by The Procter & Gamble Distributing LLC. For full rules visit UnstopablesUnlimitedSweeps.com.

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Media Contact:
Rachel Koggan
973-464-6469
rachelk@mbooth.com

Source: Procter & Gamble