Company Announcements

Experience connectivity like never before with early access to T-Satellite-ready apps and unbeatable benefits like Apple TV+ and a 5-year price guarantee

BELLEVUE, Wash.--(BUSINESS WIRE)--Sep. 10, 2025-- T-Mobile (NASDAQ: TMUS) will offer the latest iPhone generation, the latest Apple Watch lineup, and AirPods Pro 3. All four iPhone models — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — feature the Center Stage front camera for next level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance, and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to Ceramic Shield 2. Apple Watch Series 11 offers hypertension notifications and sleep score, along with up to 24 hours of battery life and a display that’s 2x more scratch-resistant. Apple Watch SE 3 includes advanced health capabilities, an Always-On display, fast charging, and more, while Apple Watch Ultra 3 brings satellite communications including Emergency SOS via satellite, Messages via satellite and Find My via satellite, 42-hour battery life, and powerful new health insights. AirPods Pro 3 feature a new design and incredible sound quality, the world’s best in-ear Active Noise Cancellation of any wireless headphones,¹ hands-free Live Translation, exceptional in-ear fit and stability, heart rate sensing during workouts, and extended battery life.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250910906590/en/

Get iPhone 17 Pro, iPhone 17 and iPhone Air all on Us at T-Mobile, America’s Best Network. Experience connectivity like never before with early access to T-Satellite-ready apps and unbeatable benefits like Apple TV+ and a 5-year price guarantee

Only T-Mobile customers can unlock the new iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max with a wireless experience that’s better at the Un-carrier. T-Mobile customers get more value with savings across the latest iPhone models, more perks with Magenta Status from day one and more peace of mind with a 5-year price guarantee on talk, text and data — all on America’s Best Mobile Network.

Starting Fri., Sep. 12, new and existing customers, including businesses, can get major deals across the new iPhone 17 and Apple Watch lineup — like iPhone 17 Pro on Us when trading in an eligible device in any condition on Experience Beyond. And now, customers can stay connected like never before — from early access to T-Satellite-ready apps to its 5G-Advanced network delivering a smoother, more reliable network experience. It’s that best network, best value, no-compromise experience that makes T-Mobile the best place to get iPhone 17.

T-Mobile and UScellular customers will be able to pre-order iPhone 17 beginning Fri., Sep. 12 starting at 5am PT, with availability at T-Mobile, Metro by T-Mobile and UScellular on Fri., Sep. 19. The new Apple Watch lineup will be available for T-Mobile customers to pre-order Fri., Sep. 12, with availability for Apple Watch and AirPods beginning Fri., Sep. 19. For more information, please visit www.t-mobile.com/offers/apple-iphone-deals.

“The powerful new iPhone models with beautiful new designs deserve a network and experience to match — and that’s exactly what customers get at T-Mobile,” said Srini Gopalan, Chief Operating Officer at T-Mobile. “Only at the Un-carrier can people pair Apple’s latest iPhone 17 with the unbeatable value, exclusive perks and unmatched performance of America’s best network. When it comes to getting the most out of your iPhone, it’s truly better here.”

The latest iPhone models

iPhone 17 is packed with features users will enjoy every day, including the Center Stage front camera for next level selfies, a fantastic 48MP Dual Fusion camera system, a bigger and brighter display with ProMotion up to 120Hz, and the new Ceramic Shield 2 with 3x better scratch resistance. iPhone 17 is available in five beautiful colors: black, lavender, mist blue, sage, and white.

The all-new iPhone Air is the thinnest iPhone ever made and more durable than any previous iPhone, delivering pro performance, amazing new 48MP Fusion camera system, and fantastic all-day battery life. The breakthrough design is only possible with Apple silicon. With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. iPhone Air is available in space black, cloud white, light gold, and sky blue.

iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. With a striking new design powered by the A19 Pro chip, they feature the best-ever performance, battery life, and camera systems in an iPhone. That includes three 48MP Fusion camera system and pro-level video features — these are the first smartphones to support ProRes RAW and genlock, a technique used to precisely synchronize video across multiple cameras and inputs. Both models are available in cosmic orange, deep blue, and silver.

iPhone Air features an eSIM-only design that helps make it unbelievably thin and light while still delivering all-day battery life.² iPhone 17 Pro models are now eSIM-only as well, enabling a larger battery and up to 39 hours of video playback — two hours longer than before.² With eSIM, users can quickly activate service, store multiple plans on one device, and enjoy greater flexibility, convenience, security, and seamless connectivity — especially when traveling. T-Mobile supports eSIM Quick Transfer, making it easy to move your number to a new iPhone, and with eSIM Carrier Activation, T-Mobile can digitally assign your eSIM directly to your iPhone. iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities,³ and meaningful improvements to the apps users rely on every day.

The new Apple Watch lineup

Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with notifications for signs of chronic high blood pressure — also known as hypertension — plus new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. It brings up to 24 hours of battery life and Ion-X glass that’s 2x more scratch-resistant and 5G cellular capabilities, all in its thinnest and most comfortable design.

Apple Watch SE 3 offers remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. It features advanced health features like sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data. The S10 chip powers an Always-On display, double tap and wrist flick gestures, on-device Siri, and fast charging. It also offers 5G cellular capabilities and a cover glass that is more durable than ever.

Apple Watch Ultra 3, the most advanced Apple Watch, seamlessly shifts between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion. Designed to keep users more connected and safer wherever they are with built-in satellite communications, it allows users to text emergency services, message friends and family, and share their location all while they’re off the grid. It features the most accurate GPS in a sports watch and up to 42 hours of battery life — with up to 72 hours in Low Power Mode.

Apple Watch Series 11 is available in aluminum — including a new space gray, as well as jet black, rose gold, and silver — and also in polished titanium in natural, gold, and slate. Apple Watch SE 3 is available in midnight and starlight aluminum cases, and Apple Watch Ultra 3 is available in natural or black titanium.

AirPods Pro 3

AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) of any wireless headphones — removing up to 2x more noise than the previous generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate⁴ and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.⁵

T-Mobile Deals

Starting Fri., Sep. 12, T-Mobile customers can choose from the following offers:

• iPhone 17 Pro on Us (or up to $1100 off any iPhone 17 model) when trading in an eligible device — in any condition! — on Experience Beyond or for existing customers on Go5G Next
• iPhone 17 on Us (or $830 off any iPhone 17 model) — no trade required — when switching a line to T-Mobile on Experience More or Go5G Plus
• $1000 off any iPhone 17 model — no trade required — when switching a line to T-Mobile on Experience Beyond or Go5G Next
• iPhone 17 on Us (or up to $830 off any iPhone 17 model) when trading in an eligible device on Experience More or Go5G Plus; or when adding a line and trading in an eligible device on most plans
• $200 off any new Apple Watch — that’s Apple Watch SE3 for just $99 — when adding a watch line, including a business watch line
• Save $20/month on 5G Home Internet when switching and bundling with a T-Mobile voice line. Plus, get up to a $300 virtual prepaid Mastercard to use toward accessories, phone cases and more when signing up online

All the device offers above are available via 24 monthly bill credits plus tax. For a limited time, get free activation when preordering the latest iPhone via the T Life app or online at www.t-mobile.com.

T-Mobile for Business deals:

• iPhone 17 Pro Max on Us (that’s up to $1100 off any iPhone 17 model plus a $200 port-in credit) when switching to T-Mobile, adding a new line on ProMobile or SuperMobile and trading in an eligible device
• iPhone 17 Pro on Us (or up to $1100 off any iPhone 17 model) when adding a line or upgrading to a ProMobile or SuperMobile plan and trading in an eligible device
• iPhone 17 on Us (or up to $830 off any iPhone 17 model) when trading in an eligible device and adding a line on CoreMobile or upgrading a line to SuperMobile

All the offers above are available via 24 monthly bill credits plus tax.

Metro by T-Mobile deals:

• $300 off any iPhone 17 at America’s biggest and best prepaid brand when switching and signing up for the $50 with AutoPay plan ($55 the first month or without Autopay) starting Fri., Sep. 19

UScellular deals:

• Starting Fri., Sep. 12, new UScellular customers on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan can get iPhone 17 Pro on Us (or up to $1100 off any iPhone 17 model) with no trade-in required. Plus, we’ll waive your activation fee and pay off your old contract, up to $800
• Current upgrade-eligible customers can choose from the following offers:
  • iPhone 17 Pro on Us with trade-in (minimum $150 value) on an Unlimited Data-Even Better 3.0 plan
  • iPhone 17 on Us with trade-in (minimum $50 value) on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan
  • $500 off any iPhone 17 model with no trade-in on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan

America’s Best Network Powering iPhone 17

The iPhone 17 experience is enhanced on America’s Best Network. As the first wireless provider in the U.S. to deploy L4S across its 5G-Advanced network, customers will notice a smoother experience — think crisper FaceTime calls, especially in crowded places like airports and concert venues. iPhone 17 harnesses the power of T-Mobile’s 5G Advanced network and is capable of enhanced Uplink and Downlink technologies delivering a smartphone experience with unmatched speed and performance. Whether downloading videos in 4K, gaming on-the-go, sending photos, backing up files, syncing to the cloud or sharing on social media, customers can count on blazing fast speeds and an incredibly responsive network in the places they live, work and play.

Un-carrier customers can also stay connected like never before with T-Satellite with Starlink — T-Mobile’s innovative satellite-to-mobile-service. T-Mobile customers will be the first on iPhone to access T-Satellite-ready apps — including Apple built-in apps like Fitness, Maps, Music and Weather — keeping them connected in places no cellular network has ever reached. Whether sending pictures via iMessage from a trail, sharing location while camping or using Maps to find the way back home, it’s performance, coverage and reliability that only T-Satellite can deliver on the new iPhone 17.

Experience Magenta Status

iPhone 17 at T-Mobile isn’t just a device upgrade — it’s unlocking life with Magenta Status where customers get VIP treatment from day one with unbeatable value and incredible benefits. With Magenta Status customers get access to:

• The best streaming bundle in wireless included with Apple TV+, Hulu and Netflix all on Us, plus free season-long subscriptions to MLS Season Pass and MLB.TV when available;
• Industry-leading travel benefits like free in-flight Wi-Fi, free international data in over 215 countries and destinations and hotel and rental car perks;
• Free DashPass by DoorDash;
• Weekly perks and freebies with T-Mobile Tuesdays, tickets and premium experiences like Club Magenta at concerts, festivals and events nationwide and so much more.

Customers can supercharge their experience on T-Mobile’s best plans, including the fully loaded Experience Beyond plan which on top of saving up to 20% vs. the other big guys comes with the freedom to upgrade every year, T-Satellite and a 5-year price guarantee on talk, text and data.

T-Mobile’s Best New Business Plan

SuperMobile is the best business plan on the best network. It’s the first and only business plan to combine intelligent performance, built-in security and seamless satellite coverage. It also includes premium benefits like unlimited full flight Wi-Fi, unlimited premium data, 300GB of mobile hotspot data, and free international data in 215+ countries and destinations — all with a 5-year price guarantee! Right now, eligible business customers can experience SuperMobile on Us for 30 days!

Customers can find Magenta Status, T-Mobile Tuesdays and more in the T Life app — a one-stop shop for all things T-Mobile where customers can upgrade their device, manage their account and connect with Care.

For more details on T-Mobile's offers, please visit www.t-mobile.com. For T-Mobile for Business offers, please visit www.t-mobile.com/business/apple-business-iphone-deals. Metro customers can check out the latest deals starting Fri., Sep. 19 at www.metrobyt-mobile.com/deals/apple. For more details on UScellular offers, please visit www.uscellular.com/apple.

For more details on iPhone 17, please visit www.apple.com.

Follow the T-Mobile Newsroom on X and Instagram to catch the latest company updates.

Limited time; subject to change. T-Mobile Offers General Terms: Tax on pre-credit price & $35 device connection charge due at sale. Trade-in terms & conditions apply. May not be combinable with some offer, discounts, or promotions. Bill credits end if you pay off device early. See T-Mobile.com for full promo details. iPhone 17 Pro On Us: If you cancel entire account before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g., $1,099.99 – iPhone 17 Pro 256GB). Qualifying credit, service ($100+/mo. plan w/AutoPay; plus taxes/fees) and trade-in (e.g., Save $1,100: iPhone 13 Pro) required. $1,000 Off: If you cancel entire account before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g., $999.99 – iPhone Air 256GB). Qualifying credit, service ($100+/mo. plan w/AutoPay; plus taxes/fees), port-in (AT&T, Verizon, Claro, UScellular, Xfinity, Spectrum, and Liberty PR only) & new line required. iPhone 17 On Us: Contact us before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due (e.g., $829.99 – iPhone 17 256GB). Qualifying credit, service ($85+/mo. plan w/AutoPay; plus taxes/fees) port-in (AT&T, Verizon, Claro, UScellular, Xfinity, Spectrum, and Liberty PR only) & new line required or eligible trade-in (e.g., Save $830: iPhone 13 Pro) required. Apple Watch Offer: If you cancel wireless account before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g., $299.99 - Apple Watch SE3 40mm). Qualifying credit & service ($15+/mo. plan w/AutoPay) required. T-Satellite: Available with compatible device in most outdoor areas in the U.S. where you can see the sky. Included with Experience Beyond; or $10/mo.; auto renews monthly. Cancel anytime. Best Network: Best Mobile Network in the U.S. based on analysis by Ookla of Speedtest Intelligence® data 1H 2025. Ookla trademarks used under license and reprinted with permission. Home Internet: Save $20/mo. with monthly bill credits and qualifying line. Credits stop if you cancel lines or change plans. $300 via virtual prepaid card when you activate a qualifying new Home Internet line online. Allow 14 weeks from rebate submission. Use online or in-store via accepted mobile payment apps; no cash access & expires in 6 months. Card is issued by Sunrise Banks N.A., Member FDIC.

T-Mobile for Business Offers: Best business plan based on combination of advanced network performance, coverage layers, and security features. iPhone 17 Pro Max On Us: Qualifying credit, business account, switch to a qualifying plan ($85+/mo. w/ AutoPay; plus taxes/fees) & trade-in (e.g., $1100: iPhone 16 Pro Max) required. $200 PIC: Via 20 monthly bill credits. iPhone 17 Pro On Us: Contact us before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due (e.g., $1,099.99 - iPhone 17 Pro 256GB). Qualifying credit, business account, add a line on qualifying plan ($85+/mo. w/ AutoPay; plus taxes/fees) or qualifying upgrade ($95+/mo. w/AutoPay; plus taxes/fees), & trade-in (e.g., $1100: iPhone 16 Pro Max) required. iPhone 17 On Us: Contact us before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due (e.g., $829.99 – iPhone 17 256GB). Qualifying credit, business account, add a line on qualifying plan ($60+/mo. w/ AutoPay; plus taxes/fees) or qualifying upgrade ($95+/mo. w/AutoPay; plus taxes/fees), & trade-in (e.g., $830: iPhone 16 Pro Max; $415: iPhone 12) required.

Metro by T-Mobile Offer: Not available if switching from T-Mobile or with Metro in the past 180 days. Limit 2/account.

UScellular Offers General Terms: If you cancel service before receiving 36 bill credits, credits stop and balance on required finance agreement is due (e.g., $1,099.99 – iPhone 17 Pro 256GB). iPhone 17 Pro & Contract Payoff: New line/new account, installment contract, eligible postpaid plan ($70/mo w. Autopay & Paperless Billing + taxes & fees), credit approval and port-in required. Paid via 36 monthly bill credits. Taxes, fees and add'l terms apply. Payoff via virtual Visa. Allow 60 days for card. Upgrade Eligible 17 Pro On Us: Upgrade eligible account, eligible smartphone purchase via installment contract, eligible postpaid service plan ($80/mo w. Autopay & Paperless billing +taxes & fees), Paperless Billing, credit approval and trade-in worth $150+ required. Paid via 36 monthly bill credits. Taxes, fees and add’l terms apply. Upgrade Eligible iPhone 17 On Us: Upgrade eligible account, eligible smartphone purchase via installment contract, eligible postpaid service plan ($70/mo w/ Auto Pay & Paperless billing discount + taxes & fees), Paperless Billing, and credit approval and trade-in worth $50+ required. Paid via 36 monthly bill credits. Taxes, fees and add’l terms apply. $500 Off iPhone 17: Upgrade eligible account, eligible smartphone purchase via installment contract, eligible postpaid service plan, ($70/mo w/ Auto Pay & Paperless billing discount + taxes & fees), Paperless Billing, and credit approval required. Paid via 36 monthly bill credits. Taxes, fees and add’l terms apply.

¹ Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC60268-24. Comparison made against the best-selling wireless in ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.

² Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.

³ Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.

⁴ Heart rate sensing with AirPods Pro 3 and Powerbeats Pro 2 during workouts is available in the Fitness app on iPhone with iOS 26, iPad with iPadOS 26, and Apple TV with tvOS 26 when also paired with iPhone or Apple Watch. Apple Fitness+ requires a subscription.

⁵ Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence-enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). Later this year, Live Translation on AirPods and in Phone and FaceTime will add language support for Italian, Japanese, Korean, and Chinese (simplified). Some features may not be available in all regions or languages. For more information, see Feature Availability (https://www.apple.com/ios/feature-availability/).

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

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