Company Announcements

SEATTLE--(BUSINESS WIRE)--Sep. 24, 2025-- Coupang, Inc. (NYSE: CPNG) today announced the launch of Lemme, the vitamin and supplement brand founded by Kourtney Kardashian Barker, on Coupang. This milestone marks Lemme’s first-ever direct expansion into South Korea, bringing its full spectrum of wellness solutions to a new global audience.

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Coupang Powers Lemme’s Expansion Into South Korea, Bringing U.S. Wellness Brand to Millions of New Customers

Coupang works with more than 10,000 U.S. brands to sell their products to millions of customers in the Indo-Pacific through Coupang’s AI-powered fulfillment and logistics network. Beginning today, 13 of Lemme’s most-loved products, including bestselling gummies, capsules, and tinctures, are available for purchase on Coupang in South Korea, giving consumers convenient access to the brand’s growing lineup of clean, effective, and delicious wellness solutions.

“Coupang is proud to help drive America’s economic growth by empowering U.S. businesses to sell their products abroad,” said Jonathan Burks, VP of Global eCommerce and Taiwan Business at Coupang. “We’re excited to connect Lemme with millions of new customers in South Korea, and help this innovative American company continue to grow, alongside many others.”

“Since the beginning, I’ve wanted Lemme to reach people everywhere, and I’m so excited that South Korea is part of that journey,” says Kourtney Kardashian Barker, founder of Lemme.

“From day one, we envisioned Lemme as a global wellness brand, and expanding into South Korea with Coupang is an incredible milestone,” says Simon Huck, Partner at Lemme.

The launch underscores Coupang’s role as a bridge between innovative U.S. companies and global consumers, while signaling the next step in Lemme’s journey to bring its science-backed, feel-good wellness solutions to consumers around the world.

Supporting Details

Lemme products available on Coupang include:

1. Lemme Purr Gummies ($30): Science-backed vaginal probiotic gummy to support vaginal health, balanced pH levels and vaginal microbiome health with clinically-studied Probiotics, Vitamin C and real Pineapple extract.
2. Lemme Debloat Gummies ($30): Ultimate digestive health gummies to significantly reduce bloating, aid digestion and support gut health with 2 clinically-studied probiotics and a prebiotic.
3. Lemme Chill Gummies ($30): Scientifically formulated with a clinically-studied dose of the most studied ashwagandha in the world, shown to support stress relief, healthy cortisol levels and relaxation.
4. Lemme Matcha Gummies ($30): Matcha has incredible superfood benefits, while Vitamin B12 and CoQ10 support energy production and metabolism.
5. Lemme GLP-1 Daily Capsules ($80): These cutting-edge capsules are formulated with 3 clinically-studied ingredients at clinical dosages to support GLP-1 production and help with appetite & weight management.
6. Lemme Burn Capsules ($40): Ultimate belly fat fighting capsules that help regulate metabolism with a clinically-studied ingredient and a powerful blend of Green Tea, B6 & B12.
7. Lemme Debloat Capsules ($40): Clinically -studied digestive probiotics and multi-enzyme capsules that support digestion, fuel a healthy gut and heal break down hard-to-digest foods.
8. Lemme Purr Capsules ($40): 4 clinically-studied vaginal probiotics support pH balance, vaginal health, odor and urinary tract health, along with Vitamin C and real Pineapple extract.
9. Lemme Grow Capsules ($50): Grow thicker, fuller hair in 12 weeks, reduce shedding from washing or brushing and boost hair shine with our clinically-tested Cynatine HNS Keratin Complex.
10. Lemme Curb Capsules ($40): Manage your cravings and support healthy blood sugar levels with an innovative formula featuring clinically-studied Chromium, a Greens Superfood complex, and more.
11. Lemme Smooth Capsules ($40): Combat cellulite, support collagen synthesis and plump skin with clinically-studied French Melon and Hyaluronic Acid. Also formulated with Bamboo Silica, Bromelain & clinically-studied Chromium.
12. Lemme PMS Liquid Drops ($25): : Vitamin B2 supports daily hormone health while an organic blend of health-supporting adaptogenic herbs ease symptoms of PMS.
13. Lemme Sea Moss Liquid Drops ($25): We paired our wildcrafted Irish Sea Moss with D3 and Biotin for an extra boost of beauty, immunity, brain and skin health, all in delicious Sweet Maple flavored drops.

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About Coupang

Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. Coupang has helped more than 10,000 U.S. brands sell billions of dollars in goods to South Korea, Taiwan, and other countries around the world. Learn more at www.aboutcoupang.com/

About Lemme

Founded by Kourtney Kardashian Barker, Lemme is a breakthrough collection of science-backed vitamins and supplements developed to become a divine, feel-good part of your daily routine. After years of struggling to find the perfect supplements, Kourtney, alongside Lemme's dedicated medical team, invested years into formulating products with clinically-studied ingredients and premium botanicals that optimize your well-being. By consistently prioritizing research-driven wellness, Lemme is reshaping the industry to elevate your everyday.

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Coupang Press Contact
Coupang PR, press@coupang.com

Lemme Press Contact
Lemme, press@lemmelive.com

Source: Coupang