Company Announcements

Perfect for gifting or collecting, this partnership brings together two iconic brands in one irresistible package in time for Halloween

SAN FRANCISCO , Sept. 24, 2025 /PRNewswire/ -- See's Candies, the iconic American confectionery brand, today announced it is teaming up once again with Squishmallows, the beloved plush brand from Jazwares, for another highly anticipated collaboration that's as huggable as it is delicious. 

Fans can be amongst the first to secure the 2025 Squishmallows x See's Candies bundle during the exclusive online-only pre-sale onsees.com, ahead of the official launch. On October 4, the $60 bundle will be available while supplies last in select See's shops and online at sees.com.

"We were thrilled by the overwhelming enthusiasm from our customers when we rolled out the Squishmallows x See's campaign last year," said Pat Egan, president and CEO of See's Candies. "As always, we give our customers what they want, and we know that they'll be thrilled by what's in store for this year. We've created a collectible that brings joy to both chocolate lovers and Squishmallows superfans."

To celebrate, See's will host a special in-shop event at the Shops at Santa Anita location in Arcadia on Saturday, October 4 starting at 10 a.m. The event is open to the public and fans can enjoy sweet treats, photo opportunities with an official Squishmallows mascot, special giveaways and the chance to be among the first to take home this year's must-have collectible. Plus, there will be a free gift for the first 50 people in line! 

What's Inside the 2025 Squishmallows^™ x See's Candies Bundle: 

• A limited-edition Soupy the Goblin (8" Plush) from the Squishmallows universe, ready for trick-or-treating with a special cape, fangs and See's trademark S medallion.
• A limited-edition Benny the Bigfoot Key Chain. A perfectly portable seasonal companion for fans on the go. 
• A uniquely shaped keepsake box of See's Candies that features both Soupy and Benny, filled with a handpicked selection of See's sweet Lollys and chocolates.
• These plush characters and See's chocolate box are packaged in a one-of-a-kind stylish and reusable, transparent backpack. 

Pairing softness with sweetness, this limited-edition collaboration is the perfect treat to celebrate Halloween and beyond. 

"After the excitement and success of last year's Squishmallows x See's Candies launch, we're bringing fans an all new collectible bundle that pairs perfectly with the Halloween season and authentically captures the spirit of the brand," said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

To stay connected and informed about See's, sign up to receive the email newsletter at https://www.sees.com/emailsignup and follow @seescandies on all social platforms including Instagram, X, Facebook, TikTok, YouTube, Pinterest, and LinkedIn. 

ABOUT SEE'S CANDIES
For over 100 years, See's Candies has been dedicated to making candy Mary See's way. American made, famous for deliciousness, with the friendliest customer service—since 1921. Founded and headquartered in sunny California, See's Candies has expanded from one candy shop to over 250 shops across America and a flourishing online store. For more information visit sees.com. 

ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows^™, Pokémon^™, Hello Kitty^™, Star Wars^™, Disney^™, BumBumz^™, and Adopt Me^™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

ABOUT SQUISHMALLOWS
Squishmallows debuted in 2017 and has since evolved into a lovable lifestyle brand for fans of all ages. Recent achievements have included 10 Toy of the Year Awards, partnerships with major corporations (H&M, Puma, McDonald's), and continued fan engagement at events like VidCon Anaheim, San Diego Comic-Con, and the Squish Bus Tour that swept the nation in 2023. With line extensions into apparel and pet products, collaborations with studios like Netflix and Warner Bros., and our global licensing program featuring 90+ partners, Squishmallows looks forward to continuing to expand the Squad, one Squish at a time. 

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SOURCE See's Candies