Company Announcements

NEW Bounce Intense infuses clothes with long-lasting freshness, leveraging innovative heat-activated technology that bursts with movement

CINCINNATI--(BUSINESS WIRE)--Sep. 29, 2025-- Bounce, the leading dryer sheet brand from Procter & Gamble, is resetting laundry expectations with the introduction of Bounce Intense, a multi-benefit dryer sheet engineered to deliver 10x the freshness of a leading base dryer sheet*. Launched in September 2025, Bounce Intense not only offers the static and wrinkle control that is a hallmark of the brand, but also provides the ultimate fresh experience that bursts from the dryer and lasts through wear for up to four weeks.

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Bounce Intense with freshness that lasts for up to four weeks!

Bounce conducted research into the consumer laundry experience and uncovered a key challenge: clothes lose their fresh scent during the drying process. The heat, many reported, seems to make the freshness evaporate, leaving fabrics smelling “stale.” In response, Bounce created a dryer sheet that outlasts the heat of the dryer and ensures every piece of laundry emerges with a vibrant, clean aroma. Bounce Intense uses a higher concentration of long-lasting perfume technology in addition to dryer heat-activated static cling agents which help soften and reduce wrinkles. Together, with just one sheet, these technologies deliver 10x the freshness of other dryer sheets*.

“Bounce Intense turns your dryer into the unsung hero of clothing freshness, even surviving dryer heat better than regular Bounce sheets,” said Redge Abueva, Vice President, North America, Fabric Enhancers and Downy/Lenor Brand Franchise Leader at Procter & Gamble. “We formulated the product to give you Bounce’s best experience out of your dryer through a one-step hack that transforms a simple action into long-lasting scent. We recognize the frustration of just-washed fabrics smelling dull. That’s why we created a breakthrough solution that provides all the softening, static, and wrinkle control you expect from Bounce, but now with an exceptional scent that you’ll actually notice.”

Bounce Intense comes in two captivating scents:

• Vibrant Fresh: Evokes the smell of fresh, clean laundry with notes of white florals brightened by sparkling citrus and sandalwood.
• Vibrant Bloom: A sophisticated fruity-floral scent described as creamy and woody, with brightness brought in by fruity berry notes. ​

Bounce Intense is now available online at Amazon, and Walmart.com as well as Kroger. Try a 30-count for $5.49, and a 60-count for $9.99. Visit BounceFresh.com for more information.

^{* ingredients verses Gain Moonlight Breeze base dryer sheets}

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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Media Contact:
Rachel Koggan
973-464-6469
rachelk@mbooth.com

Source: Procter & Gamble