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Grupo Bimbo SAB de CV

Sara Lee® Bread Expands Half Loaf Line with Three New Flavors - 100% Whole Wheat, Sourdough and Hawaiian

Half the Loaves, Double the Flavor

HORSHAM, Pa. , Oct. 1, 2025 /PRNewswire/ -- Bimbo Bakeries USA announced the expansion of its Sara Lee® Half Loaf line with three new flavorful additions: Sara Lee® 100% Whole Wheat Half Loaf, Sara Lee® Sourdough Half Loaf and Sara Lee® Hawaiian Half Loaf. The new varieties join the existing Sara Lee® White, Honey Butter, and 9 Grain Half Loaves, providing consumers with more delicious options in a perfectly sized loaf designed for smaller households.

"Our new Sara Lee® 100% Whole Wheat Half Loaf, Sourdough Half Loaf and Hawaiian Half Loaf give shoppers delicious flavors they crave in a portion size that works for smaller households. It's the taste you love, in a smaller serving," said Nick Pitone, Senior Brand Manager at Sara Lee® Bread.

The New Varieties:

  • Sara Lee® 100% Whole Wheat Half Loaf – Hearty and richly textured, this loaf delivers 13 grams of whole grain per slice for everyday meals or any time you crave something wholesome.
  • Sara Lee® Sourdough Half Loaf – Soft, tangy, and deliciously classic, this loaf brings the signature sourdough flavor to sandwiches, toast, and your favorite snacks.
  • Sara Lee® Hawaiian Half Loaf – Sweet, pillowy, and irresistible, this loaf brings tropical flavor to everyday meals and snacks.

Sara Lee® Half Loaves are crafted with the same great taste and soft texture consumers know and love, but in a smaller size that helps reduce food waste and adds flexibility to your bread choices. All Sara Lee® Half Loaves are baked without high fructose corn syrup, artificial colors, or flavors.

The new Sara Lee® 100% Whole Wheat, Sourdough and Hawaiian Half Loaves will be available at Walmart and other retailers nationwide, beginning in October 2025 for a suggested retail price of $2.49.

For more information, visit SaraLeeBread.com or follow us on Instagram and Facebook.

About Bimbo Bakeries USA
 Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Little Bites®, Marinela®, Mrs. Baird's®, Oroweat®, Sara Lee®, Stroehmann® and Thomas'®. BBU is owned by Mexico'sGrupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.

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SOURCE Bimbo Bakeries USA