Experian Vision Awards Recognizes Figure, PREMIER Bankcard and Members First Credit Union as Winners
First annual awards program honors forward-thinking clients for actionable impact
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009899005/en/
Experian’s 2025 Vision Awards ceremony recognized Figure,
A panel of interdisciplinary judges reviewed nominations against rigorous criteria. Winners were formally recognized at Experian’s Vision 2025 conference, held Oct. 6–9 in
“Our Vision Awards celebrate the unique impact financial industry leaders can have when data, technology and purpose align,” said
2025 Vision Award winners
-
Excellence in AI winner: Figure
Figure’s submission highlighted how it has transformed consumer lending outreach with an AI-driven targeting engine powered by over 90 machine learning models and more than 5,000 features. By combining Experian’s prescreen data with proprietary behavioral insights, the company delivers highly precise, cost-efficient firm offers of credit that have positioned it among the top three home equity line of credit lenders in theU.S. This not only optimizes customer acquisition costs but also enables scalable, compliant growth.
“This win reflects more than just a successful application of AI. It represents the broader innovative culture deeply embedded in our company’s DNA,” saidRuben Padron , Chief Data Officer at Figure. “We have invested in building a forward-looking organization where machine learning is a core competency that powers strategic advantage across marketing, credit, and operations. Our work with Experian has also been instrumental in helping us assess creditworthiness and predict borrower intent with greater precision.”
-
Excellence in innovation winner:
PREMIER Bankcard
PREMIER Bankcard is investing heavily in its ability to fulfill its mission of serving the underserved. From modernizing its technology to reimagining its product offerings, the company has gone all in on solving real problems for real people. “This award affirms our belief that financial inclusion and innovation must go hand in hand,” saidChris Thornton , Senior Vice President of Credit atPREMIER Bankcard . “We’re committed to democratizing credit and reaching those who need it most, and Experian has proven to be an exceptional partner, one equally devoted to that mission.”
PREMIER has served over 30 million customers since its inception, prioritizing both first time and second chance credit. That said, its commitment to positively impacting the lives of others goes beyond the business. Alongside its founder,Denny Sanford , and its sister company,First PREMIER Bank , they’ve given back over$4 billion dollars to charitable causes. “We’re here to change lives,” says Thornton, “that’s how we measure success, and that’s ultimately what we’re investing in.”
-
Excellence in financial empowerment winner:
Members First Credit Union
Members First Credit Union is dedicated to supporting underserved communities inMichigan through inclusive lending and community-driven programs.Members First Credit Union reported that its tailored programs helped thousands of members obtain access to fair and affordable credit last year. The credit union also revealed that it partnered with 166 organizations, volunteered over 2,000 hours, and contributed nearly$230,000 to local causes in 2024.
“We’re excited to be recognized for the Experian Vision award for financial empowerment and are inspired to continue helping individuals thrive financially,” saidCarrie Iafrate , CEO/President atMembers First Credit Union . “Our impact demonstrates how mission-driven financial institutions can meaningfully expand access, strengthen communities, and foster long-term financial health — all in service of creating thriving communities where people feel supported, empowered and connected.”
For more information on this year’s award winners, please visit: https://www.experian.com/business/vision-awards/2025-winners. Submissions for next year’s awards will open on
About Experian Vision Awards
The Vision Awards celebrates the achievements of organizations that are driving meaningful change through innovation, artificial intelligence and financial empowerment. Launched as part of Experian’s Vision 2025 conference, these awards honor forward-thinking institutions that are not only transforming their industries but also creating real impact for consumers, businesses and communities.
Judges for the 2025 Vision Awards included senior Experian executives and leaders from across the industry, including:
-
Lisa Cantu-Parks , Vice President ofResource Development at Unidos -
Jean Carlos Rosario Mercado , Juntos Avanzamos Program Officer at Inclusiv -
Ian P. Moloney , Senior Vice President, Head of Policy and Regulatory Affairs atAmerican Fintech Council -
Marc Morial , President and CEO atNational Urban League -
Kevin O’Connor, Senior Vice President, Membership, Sponsorship at
Consumers Bankers Association
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a
View source version on businesswire.com: https://www.businesswire.com/news/home/20251009899005/en/
Experian
1 949 683 5243
annie.russell@experian.com
Source: Experian
