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VML Named Network of the Year at Jay Chiat Awards, Securing Grand Prix and Multiple Wins for Strategic Excellence

NEW YORK--(BUSINESS WIRE)--Oct. 9, 2025-- VML, a leading global creative company, proudly announces its recognition at the prestigious Jay Chiat Awards, held this week. The agency was honored with the distinction of Network of the Year, alongside the coveted Grand Prix for its groundbreaking work with Child Focus, Belgian Center for Missing Children. VML also came home with an array of gold, silver, and bronze trophies which celebrate VML's strategic, human first creative philosophy and impactful work for a diverse portfolio of global clients.

The Jay Chiat Awards, presented by the 4A’s, celebrate strategic excellence in marketing, media, and advertising around the world.

VML's top individual honor, the Grand Prix, was awarded to VML Belgium for its profound work on Child Focus, Belgian Center for Missing Children - "Finding Juliette" campaign. This powerful initiative also secured a gold trophy.

VML and its client partners also received:

  • Gold for Child Focus, Belgian Center for Missing Children for "Finding Juliette" (in addition to the Grand Prix).
  • Gold for Unilever’s Hellmann’s for "Mayo Cat: How Hellmann’s Turned Leftovers into a Brand Transformation Story." (Collaborating Agencies: Mindshare, Edelman, Village)
  • Gold for Sela x Newcastle United for "Sela Sound Shirt: From Team Sponsor to Game Changer" (Collaborating Agencies: Spectacle Partners, CuteCircuit)
  • Silver for Wendy's"The Frosty Fix. Turning Broken Promises into Tasty Treats."
  • Bronze for Movistar’s"This is Not a Game: How Movistar Transformed a Significant Threat in the Gaming Space into an Opportunity, Proving That Corporate Responsibility Can Be a Powerful Engine for Business Growth." (Collaborating Agencies: starpower, Coyne PR, Linqia, Havas)
  • Bronze for Florida Immigrant Coalition’s (FLIC)"Napkins of Rights." (Collaborating Agency: Letca)

"We are incredibly proud to achieve a Network of the Year at the legendary Jay Chiat Awards and be awarded the Grand Prix of the night," said Neil Dawson, Global CSO, VML. "Our global wins across a range of clients, categories and markets truly reflect the breadth and depth of our strategic talent on every continent and our unwavering commitment to creating work that matters."

The Jay Chiat Awards also celebrate exceptional strategists driving innovation, differentiation, and brand impact. VML proudly recognizes its talented individuals who were nominated for these prestigious awards. Zulay Tomasiello, Chief Strategy Officer, VML Health North America, was a finalist for the Visionary Strategist award, which recognizes professionals with 15+ years of experience in strategy at a US-based agency. Alex Mason, Director, Strategy at VML, was nominated for the Emerging Strategist award.

About the Jay Chiat Awards

The Jay Chiat Awards recognize strategic excellence in marketing, media, and advertising around the world. Named after advertising legend Jay Chiat, the awards celebrate the best strategic thinking that leads to brilliant creative and effective campaigns. For a full list of winners, visit www.aaaa.org/events-education/jay-chiat-awards-2025/winners/.

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML’s specialist health network, VML Health, is also one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X #WeAreVML.

Rebecca Sullivan, Director of Public Relations, VML
rebecca.sullivan@vml.com

Source: VML