Intuit Mailchimp Supercharges Retailers' Marketing Efforts to Drive ROI
Built on the
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To help retailers meet this seasonal moment and reach their sales goals, the latest Mailchimp release includes an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library—all powered by the Intuit platform. These innovations can make it easier for ecommerce marketers to get more customers, deliver high-performing omnichannel campaigns, and show the revenue impact of every touchpoint, with the aim of more money, less work, and more confidence.
“With these improvements, businesses can move faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign," said
Here’s what’s new:
A Smarter Shopify Integration
Mailchimp’s updated Shopify integration unlocks deeper behavioral insights and new triggers—like product views, checkout started, page views, and search terms—and turns them into revenue-driving triggers.
Additional capabilities include:
- Single-Use Shopify Discount Codes: Minimize code sharing and personalize offers at scale.
- Expanded Segmentation: Improved Shopify data compatibility lets retailers segment audiences by more behaviors, statuses, and browse activity.
“Right now, owned marketing platforms like Mailchimp are more important than ever,” says Intuit customer
Global SMS with Multi-Audience Control
Meeting customers where they are is critical and integrating SMS into an omnichannel strategy is now easier than ever with Mailchimp. In fact, according to a recent QuickBooks’ study, 65% of consumers say they’ll use their phones to browse, compare prices, and buy gifts this holiday season. Retailers who want to reach customers in the US,
Mailchimp’s new unified performance dashboard leverages the combined power of data and business intelligence on the Intuit platform, helping marketers see how SMS and email work together to drive results and offering data-backed recommendations that ultimately drive higher conversion.
Additionally, Mailchimp Transactional (formerly known as Mandrill) builds on its reputation as the go-to engine for reliable, event-triggered communication by expanding into SMS. With Mailchimp Transactional SMS, retailers can strengthen shopper relationships by delivering critical, timely, one-to-one text updates about their purchases at every step, offering choice and convenience to customers as they engage with their favorite brands. Now available in 10+ countries:
Advanced Reporting & Supercharged Insights
New dashboards surface real-time trends across email, SMS, revenue attribution, and store behavior, helping marketers measure campaign ROI and optimize faster.
Additional capabilities include:
- Audience Analytics: Better identify contact sources and source performance with improved UI and growth tracking.
- Conversion Insights Tool: Customers now have full visibility of their sales funnel with data from user behavior to help boost conversion.
- Blotout API Integration: Cookieless tracking helps restore visibility across the funnel.
Holiday-Ready Email Templates and Journeys
Holiday sales are a make-or-break moment for retailers of all sizes. According to Mailchimp’s Holiday Shopping Unwrapped report, the top holiday Moments with the highest spending propensity in
New seasonal templates and automation flow templates can help retailers build beautiful, on-brand campaigns in minutes—just in time for the early shopping window.
With these latest innovations, Mailchimp is delivering enterprise-grade tools to high-growth ecommerce brands.
“When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds. “Whether it’s through done-for-you workflows, streamlined omnichannel marketing tools, or just smarter reporting, the Intuit platform continues to offer solutions that help every business reach their full potential.”
About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type. Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.
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For more information, please contact us at mc-pr@intuit.com.
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