New Report from The Hanover Reveals Gaps in Homeowners' Insurance Awareness
The Hanover's 2025 Homeowners Coverage Awareness Report surveyed
- Cyber insurance had the lowest awareness levels, at 46%. And, only 7% of homeowners had coverage
- 83% of homeowners are aware of umbrella insurance, but only 39% have talked with their insurance company or agent about this coverage
- 87% are aware of valuables coverage, yet just 26% are covered
- 94% have heard of recreational vehicle insurance, but only 31% have talked with their insurance company or agent about this coverage
At the same time, while only 23% of homeowners have an umbrella policy, 66% said they would be interested in adding one, once provided with a description of the protection it could offer, suggesting deeper education could drive adoption of essential protections. Similarly, many homeowners assumed standard policies offered more protection than they actually do, underscoring the importance of adding things like valuable items to policies.
"These findings highlight the critical role independent agents play in educating homeowners and helping them make informed decisions," said
Additionally, the report found that customer service is vital for homeowners when selecting insurance, with 81% rating it as "absolutely essential" or "very important," while only 58% said the lowest price was their top priority. This underscores how customer expectations are anchored in a critical need for trust and service.
"Keeping coverage together with one carrier can also help more easily identify potential gaps, and provide a more consistent customer service experience," said Halsey.
To read the full 2025 Homeowners Coverage Awareness Report, please visit hanover.com.
Survey method:
This survey was conducted online within
For complete survey methodology, including weighting variables and subgroup sample sizes, please media contacts below.
About The Hanover
Media contacts: |
|
Abby C. Ursoleo |
Emily P. Trevallion |
508-855-3549 |
508-855-3263 |
1 Defined as those who own a house
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