UATP Partners with Burbank to Deliver Card-Present over Internet® Solutions to Airline Merchants
Strategic partnership provides UATP Airline Merchants with enhanced online payment processing through Burbank's innovative CPoI® technology; addresses need in
Online merchants face significant payment processing challenges, experiencing more than
Burbank's CPoI® technology directly addresses these issues by turning every mobile phone into POS devices, significantly reducing fraud and improving authorization rates, typically 5-10% higher with card present than card-not-present transactions. Beyond preventing fraud, CPoI® creates new revenue opportunities for merchants by eliminating false positives.
"This partnership reflects UATP's commitment to working with leading payment innovators to meet the evolving needs of our Merchants" said UATP President and CEO,
With CPoI®, online shoppers simply tap their payment card against their own mobile device and securely enter their PIN to complete payment, just as they do in-store. The physical card and PIN confirm the true cardholder's identity, significantly reducing the opportunity for fraud. The transaction is then processed as a traditional card present transaction for the merchant. This approach provides customers with the highest level of protection when shopping online while making the experience as familiar and trusted as in-store payments.
The UATP-Burbank partnership, which will initially focus on airlines, will provide enormous benefits to merchants across any vertical in four key areas:
- Shifts Liability: Since transactions qualify as card present, liability remains with issuers and does not shift to the merchant.
- Reduces Processing Costs: Removes scheme fees, reduces chargeback and chargeback servicing costs and eliminates orchestration for CNP transactions.
- Minimizes Fraud Costs: Reduces the need for anti-fraud AI systems, 3DS, and fraud models that are typically used with CNP payments.
- Lowers Total Costs and Reputational Risk: Fewer chargebacks processed, lower costs and lower reputational risk as these transactions become the trusted standard for merchants and consumers.
"Through CPoI®, we're synchronizing in-store security capabilities with digital payment systems. Our goal is to transform online commerce by drastically minimizing fraud and eliminating false positive, challenges consistently hurting businesses' revenue," stated
ABOUT UATP
UATP is one of the largest global and most secure closed-loop networks, simplifying payments in complex industries. We make it easy for businesses to make or accept any type of payment; open new markets, drive growth, and reduce costs for Issuers, Merchants, vendors, agents, aggregators, and more. UATP is continually innovating to connect companies to new forms of payment (AFPs), and our easy-to-use data tools, DataStream® and
Accepted as a form of payment for corporate business travel worldwide by airlines, travel agencies, and Amtrak®; UATP accounts are issued by: Aeromexico;
About Burbank
Burbank is a fintech innovator specializing in secure payment technologies. Its flagship solution, Card-Present over Internet® (CPoI®), uses EMV cryptography to deliver card-present security and economics to online transactions. By reducing fraud, improving authorization rates, and lowering transaction costs, CPoI® is redefining payment performance for high-volume merchants.
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SOURCE UATP
