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Best Buy Co Inc

Best Buy Adds Halloween to its Holiday Calendar: Treats Shoppers to Holiday DoorBOOsters™ on Oct. 31

Best Buy reveals holiday calendar — starting Halloween shoppers can take advantage of a season packed with weekly doorbusters and incredible sales events, unique shopping experiences and gifting inspiration

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 20, 2025-- Before you roll your eyes — we know it's early, but Halloween has been knocking on our holiday door for a while now and we're ready to let it join the party. This year, we’re putting the creep in “holiday creep” and officially kicking off the holiday shopping season on — you guessed it — Halloween, complete with a set of can’t-miss DoorBOOsters™! (See what we did there?)

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251020811034/en/

Best Buy Adds Halloween to its Holiday Calendar; Treats Shoppers to Holiday DoorBOOsters™ on Oct. 31

Best Buy Adds Halloween to its Holiday Calendar; Treats Shoppers to Holiday DoorBOOsters™ on Oct. 31

That’s right, on Oct. 31, we’re skipping the tricks and bringing all the treats as we get closer to Black Friday — including a full lineup of freakishly good savings events, more resources to find hosting and gifting inspiration, more hours to shop in stores, and a price match guarantee to make this year’s shopping seamless.

“No one does the holiday shopping season like Best Buy, so we decided to expand the definition of ‘holiday’ and start the fun on Halloween this year,” said Jason Bonfig, chief customer, product and fulfillment officer at Best Buy. “Whether you want to shop in your costume or wait until Black Friday, we’ll be here all season long with the best gifts, unbelievable deals and endless ways to discover the coolest products.”

Can’t-miss holiday deals
With the official kickoff to the holiday season less than two weeks away, we’re ready to help you get a jump on your shopping — and save big with deals all season long, including Doorbusters, Early Black Friday Deals, and more. Remember to download the Best Buy App to get reminders ahead of the holiday sales events so you don’t miss out on savings.

  • Doorbusters: Our first set of DoorBOOsters will go live on Oct. 31, with additional doorbusters dropping on select tech every Friday of the holiday season — available on the Best Buy App, BestBuy.com and in our stores. These doorbusters are some of the best deals on the hottest tech of the season.1My Best Buy Plus™ and My Best Buy Total™ members also get up to $25 in bonus rewards on select doorbuster events this holiday season.2
  • Black Friday Sale: Our main event needs more than one day, so we’re kicking off Black Friday more than a week early. Starting on Thursday, Nov. 20, you can find deeper savings on categories like computing, gaming, home theater, wearables and more.3
  • Cyber Monday: You can save up to 50% off select tech during our Cyber Sunday and Monday Sale, beginning Nov. 30. Plus, don’t miss limited time deals available throughout the sale.3

Inspiration for every occasion
Whether you’re tackling your gift list or hosting the entire family this season, we have everything you need to finish the job — and find plenty of inspiration along the way. Plus, with 10 times the number of products this year, including entirely new brands and categories, there are more options than ever.

This holiday, you can take advantage of our immersive in-store experiences and demos on some of this season’s hottest tech, like Meta Ray-Ban Display, XXL TVs, Copilot+ PCs, small appliance spaces from Shark, Ninja, Dyson and Breville, and more. Our new IKEA experience launches in select stores next month, so you can see how tech and design come together.

If you prefer to shop from home, check out our Holiday Gift Ideas page. Here, you can explore curated gift lists based on interest, including lists specifically for travelers, foodies, gamers, homebodies and more, so you can find the perfect item for everyone on your list.

Plus, explore the Best Buy App which features a personalized home page designed to help you discover new tech. New this holiday, we're bringing the discover page to BestBuy.com too, so you can find a shopping experience that's as unique as you are.

Shop with confidence
We know how important it is to feel confident during a busy time like the holidays. To ensure a seamless experience, we’re bringing you ways to shop, save and exchange all season long.

  • Price Match: Our Holiday Price Match Guarantee ensures you don’t miss out on savings. If the price of products sold by Best Buy goes lower during the holiday season, we’ll match it.4
  • Extended Store Hours: Starting Nov. 2, we’re making it even easier to discover the latest tech, shop deals and get expert advice with extended store hours. Find holiday hours on your local store page. Or take advantage of store pickup or 24/7 Pickup Lockers available at select stores so you can grab your order whenever it’s most convenient for you.
  • Return and Exchange: Best Buy’s Extended Holiday Return and Exchange Policy means most gifts purchased from Oct. 31 through Dec. 31 have an extended return period through Jan. 15.5 Plus and Total members have an extended return period through Jan. 31 for most purchases.

Our stores will be closed Thanksgiving Day, but as always, you can take advantage of great deals on the Best Buy App and BestBuy.com.

Disclaimers:

[1]Limited time offers. Limited quantities. No rainchecks. Offers subject to change. See BestBuy.com for full details.
 

[2] Terms and conditions apply. Offer subject to change. See BestBuy.com for full details.

 
[3] Limited quantities. No rainchecks. Offers subject to change. Prices valid during, but may start before and end after, the event. See BestBuy.com for full details.
 

[4] Some exclusions apply. See the Best Buy Price Match Guarantee for full details.

 
[5] Some exclusions apply. See the Best Buy Return and Exchange policy for full details.

 

Press Contact
Julia Benda
Press@BestBuy.com

Source: Best Buy Co., Inc.