Company Announcements

The latest model in the popular FUJIFILM X-T30 series offers a blend of classic design, cutting-edge features, and ease of use

VALHALLA, N.Y.--(BUSINESS WIRE)--Oct. 23, 2025-- FUJIFILM North America Corporation, Electronic Imaging Division, today announced the worldwide launch of its FUJIFILM X-T30 III (X-T30 III) mirrorless digital camera. The latest iteration in the X-T30 series, X-T30 III gives still-focused photographers access to film-inspired looks, a growing lineup of interchangeable lenses, and the confidence that comes from reliable autofocus and long battery life.

“X-T30 III is for stills-inspired storytellers ready to make their next move – leveling up beyond their smartphones or earlier FUJIFILM X Series gear and into a more intentional image-making process,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Devices Divisions. “It combines a compact form factor and traditional design with modern innovations like AI autofocus, longer battery life, and one-button simplicity for ease of use in everyday situations. The added Film Simulation dial encourages artistic exploration with straight out of the camera results, reminding users of the strengths of Fujifilm’s image quality and color science, while support for interchangeable lenses provides additional creative flexibility as both their photo and video skills and interests grow.”

Product Features

Advanced image processing delivers superb results and fast, accurate autofocus

• FUJIFILM X-T30 III features a back-side illuminated 26.1-megapixel X-Trans™ CMOS 4 sensor and the latest high-speed X-Processor 5 image processor. Thanks to improved power efficiency, battery life is now 425 frames per charge (when using Economy Mode).
• The camera uses the latest subject detection autofocus powered by deep-learning AI technology. In addition to face and eye detection, it automatically recognizes and tracks a wide range of subjects, including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones¹.
• X-T30 III supports up to 6.2K/30p internal recording in HEVC 4:2:2 10-bit quality. It also features high frame rate options including 4K/60p and 1080/240p. Powerful digital image stabilization reduces both small amounts of shake and more pronounced movement, such as recording video while walking.

Compact, lightweight design with Film Simulation dial expands creative options

• FUJIFILM X-T30 III is the same size and weight as its predecessor, X-T30 II, making it ideal as an everyday carry. It measures 4.66x3.26x1.84in (118.4x82.8x46.8mm) and weighs 13.3oz² (378g). The central viewfinder and dial-based design offers the same classic film-camera experience as other models in the X-T range.
• A total of 20 Film Simulations, including REALA ACE and NOSTALGIC Neg, can be accessed via the top-plate Film Simulation dial. This unique digital color reproduction technology faithfully recreates the look of traditional analog films, making it easy to get great results straight out of camera, even for first-time digital camera users.
• The dial has three customizable positions³ (FS1-FS3), where users can save their favorite Film Simulation and selected image settings as original Film Simulation recipes. These can be accessed quickly by turning the dial, adding extra creative options for different scenes and subjects, using options including Grain Effect, Color Tone, and Highlights, for a truly bespoke look.

Fully featured, yet simple to use

• A dedicated switch on the top of the camera selects AUTO mode, where X-T30 III automatically detects the scene and selects optimal focus and exposure settings, leaving users to concentrate on creating memorable images.
• The camera has a built-in flash. When switched on, it automatically adjusts flash output, making it ideal for portraits in low-light or backlit situations.
• The central viewfinder places the finder directly above the lens axis. This helps users focus more easily on the subject and background, recreating the classic film-camera experience.
• The tilting rear LCD monitor uses 1.62 million dots, making it simpler to frame images from high or low angles – perfect for travel and landscape photography.
• An ergonomically designed grip fits comfortably in the hand, offering assured handling despite the camera’s compact dimensions.
• X-T30 III connects wirelessly to selected instax™ Link smartphone printers⁴, for direct printing without using an app. Newly added support for the instax™ mini, instax™ SQUARE, and instax™ WIDE formats helps users enjoy a seamless experience from making to printing.

Pricing and Availability

FUJIFILM X-T30 III mirrorless digital camera will be available late November 2025, with a kit version including the newly-announced XC13-33mmF3.5-6.3 OIS lens available mid December 2025. X-T30 III will be available at a Manufacturer’s Suggested Retail Price of $999.95 and $1,249.99 CAD, and the camera/lens kit will be available at a Manufacturer’s Suggested Retail Price of $1,149.95 USD and $1,449.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-t30-iii/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

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Media:
Daniel Carpenter
FUJIFILM Holdings America Corporation
914-529-2417
daniel.carpenter@fujifilm.com

Source: FUJIFILM North America Corporation