Company Announcements

Racing fans can now collect all 10 teams and 20 drivers with 2025 team liveries starting to hit retailers this December

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct. 24, 2025-- Following the announcement of a multi-year licensing partnership with Formula 1® and initial product launch, Mattel, Inc. (NASDAQ: MAT) has revealed the next evolution of the Hot Wheels Formula 1® collection to now include all 10 Formula 1® teams, including Scuderia Ferrari HP Team and Aston Martin Aramco Formula One™ Team™. The full lineup reflects the official Formula 1® 2025 team liveries and driver roster and will be available in both the Hot Wheels core and Hot Wheels premium lines, with cars arriving at major retailers globally beginning December 2025.

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Race fans can now collect, play and display die-cast versions of their favorite team or driver’s cars, now including the drivers from Scuderia Ferrari HP - SF-25 and Aston Martin Aramco Formula One™ Team - AMR25.

Revealed during an exclusive Hot Wheels event ahead of the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025, the new Hot Wheels Formula 1® range brings the full 2025 driver lineup to life in 1:64 scale. The event was hosted by Formula 1® driver Sergio Pérez, who is set to return to the grid driving for Cadillac F1® Team next season.

Race fans can now collect, play and display die-cast versions of their favorite team or driver’s cars, now including the drivers from Scuderia Ferrari HP - SF-25 and Aston Martin Aramco Formula One™ Team - AMR25. Additional product details are below.

“With the addition of Scuderia Ferrari HP and Aston Martin Aramco Formula One™ Team™ to the collection, fans of every team on the grid can now experience Formula 1® in a whole new way, by collecting their favorite driver or playing with their favorite team and the new 2025 cars reimagined in 1:64 scale with authentic designs and liveries,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel. “Hot Wheels has always celebrated the most exciting vehicles in the world, and nothing is more thrilling than Formula 1®. These die-cast cars put the speed, precision and excitement of Formula 1® racing right in the palm of fans’ hands.”

“Seeing the 2025 Hot Wheels Formula 1® collection in-hand highlights the incredible attention to detail Hot Wheels delivers,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “Each car faithfully replicates the liveries and designs, providing fans an authentic and unique way to experience the speed, precision, and drama of Formula 1® in their own homes.”

The Hot Wheels Formula 1® product lineup includes:

Hot Wheels Formula 1® Premium Series:
SRP: $8 | Available beginning December 2025 with additional waves throughout 2026 wherever Hot Wheels vehicles are sold.

• Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a Metal/Metal body and chassis, driver-specific helmets and Real Riders tires with authentic details to replicate the actual, real-life race car. The display plinth and specialized packaging enhance collectability. Each die-cast is designed for true automotive enthusiasts who appreciate the legacy and collectability of a Hot Wheels and Formula 1® collaboration.

Hot Wheels Formula 1® Singles 1:64 Assortment:
SRP: $1.25 | Rolling out now with additional waves to come throughout 2026 wherever Hot Wheels vehicles are sold.

• Embrace the pinnacle of motorsport as Formula 1® makes its grand debut as part of the iconic Hot Wheels range. Including F1® teams like McLaren Formula 1® Team, Visa Cash App Racing Bulls Formula One™ Team, Scuderia Ferrari HP, KICK Sauber F1® Team and Aston Martin Aramco Formula One™ Team™, these open-wheeled single seat racers are ready for some serious Hot Wheels racing on Hot Wheels Formula 1® track sets as well as existing Hot Wheels tracks.

Hot Wheels Formula 1® 5-Pack Assortment:
SRP: $6.25 | Rolling out starting January 2026 wherever Hot Wheels are sold.

• Speed into the high-octane action of Formula 1® with a 5-pack of Hot Wheels Formula 1® race cars in 1:64 scale. Each die-cast vehicle features five of the hottest racing teams on the circuit including Oracle Red Bull Racing, Mercedes-AMG PETRONAS Formula One™ Team, BWT Alpine Formula One™ Team, Moneygram Haas F1® Team and Atlassian Williams Racing. The set is designed for true automotive enthusiasts who appreciate the legacy and collectability of a Hot Wheels and Formula 1® collaboration. Put them on display or recreate legendary moments from the pinnacle of motorsport on the Hot Wheels Formula 1® Sprint Race Track Sets.

Hot Wheels Formula 1® 10-Pack Assortment:
SRP: $13.99 | Rolling out in August 2026 wherever Hot Wheels are sold.

• Hot Wheels continues to drive collectability by introducing a new Formula 1® 10-Pack! Bringing the thrill of the racetrack straight to your living room, uniting all 10 teams from the 2025 season in a single collection.

In addition to the Hot Wheels Formula 1® racecars, Hot Wheels will also continue to release new track sets inspired by Formula 1® throughout 2026. For more information and to stay up to do, fans can follow @hotwheelsofficial on Instagram, @hotwheels on TikTok and find out more information here.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney™, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All other trademarks, logos and copyrights, including those of the teams featured, are the property of their respective owners. All rights reserved.

MAT-W

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Press contacts:
Mattel Press Office
Press@mattel.com

Formula 1 Press Office
E: f1media@f1.com
T: @f1media

Source: Mattel, Inc.