Company Announcements

The new benefit brings dogs and their people together through perks made for real life, from everyday routines to big adventures.

NEW YORK--(BUSINESS WIRE)--Oct. 28, 2025-- BARK (NYSE: BARK), a leading global omnichannel brand with a mission to make all dogs happy, announced today the launch of BARK Subscriber Perks, a new membership benefit available at no additional cost for monthly BarkBox and Super Chewer subscribers. The program offers up to $1,500 in annual value through exclusive offers, discounts and free trials from trusted partners across travel, wellness, dog care, food and lifestyle.

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BARK Launches Subscriber Perks, Unlocking Over $1,500 in Annual Value for Its Dog-Loving Customers

As a company Co-Owned by Dogs, BARK created Subscriber Perks as the next step in its evolution from a monthly product delivery service into a broader platform for dog-first living. The program expands the BARK experience into everyday life with dogs, encouraging dog families to discover more ways to care for, play with and enjoy life with their dogs.

To reinforce its dogs-first mission, BARK is bringing that philosophy to life through offerings that deliver real, everyday value as part of Subscriber Perks, including BARK in the Belly, the company’s premium dog food offering, and BARK Air, its first-of-its-kind dog travel experience. BARK in the Belly Perks pricing helps dog parents save on one of the biggest ongoing expenses – feeding their dogs high quality food without breaking the bank. With Subscriber Perks, BarkBox and Super Chewer subscribers get access to BARK’s premium food at exclusive subscriber pricing that cuts out the retail markup, making it easier to keep dogs happy and healthy without compromise. Subscribers can also take to the skies with BARK Air and receive $300 off their next BARK Air flight and 15% off the Companion Concierge service, which supports every leg of the journey, from booking to boarding.

Subscriber Perks also features exclusive offers from brands that share BARK’s love for dogs. Launch partners include Dogtopia (free daycare, because a dog’s calendar should be packed, too), Fi (a GPS collar to track those “oops, the gate was open” adventures), and Embark (DNA testing, because every dog has a family tree worth sniffing). More perks include Outdoorsy for dog-friendly RV rentals, Wagmo for wellness and insurance savings, and Dutch for virtual vet care that skips the car ride drama.

Subscriber Perks are automatically included with all active six- and 12-month subscriptions. Perks can be accessed anytime through the BARK subscriber portal.

“At BARK, we’ve always believed that life is better with dogs,” said Dave Stangle, Vice President of Brand at BARK. “We’re evolving the subscription experience into a gateway for living a fuller life with your dog. Subscriber Perks is loaded with benefits from brands we love as dog parents ourselves – the kinds of things that make everyday life with dogs easier, cooler, and a lot more fun.”

The launch of Subscriber Perks follows a series of strategic moves positioning BARK as a leader in dog lifestyle. BARK continues to introduce new categories such as food, dental and air travel to support the modern dog household with joyful experiences and functional solutions.

To learn more about Subscriber Perks and sign up for a subscription, visit bark.co.

About BARK

BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, food, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates 100% of food profits to fight canine hunger; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251028519874/en/

For Investors:
Michael Mougias
investors@barkbox.com

For Media:
Garland Harwood
press@barkbox.com

Source: BARK, Inc.