Live Nation Canada announces RBC as naming rights partner for Toronto's waterfront amphitheatre
"As a champion of the music industry across
Live music is a strong engine of growth for the Canadian economy, generating almost
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Inspired by fan feedback, the reimagined venue will offer an enhanced live music experience while preserving the elements that make it an iconic part of
Through its RBCxMusic platform,
In addition to RBC's unique Concert Cash® offer, RBC and
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Canadian Live Music Association Economic Impact Assessment, Hear and Now |
Link to photo for download: https://www.rbc.com/newsroom/_assets-custom/images/rbcamphitheatre.jpg
FACT SHEET
- Expanded indoor and outdoor capabilities will allow the venue to significantly increase its show count, hosting more than 1.5 million fans annually.
- In addition to becoming a full-year venue, the renovated
RBC Amphitheatre will include expanded summer capacity with both seated areas and an open-air lawn section (May to October), and approximately 9,000 seats in the winter. -
RBC Amphitheatre is expected to close for renovations in fall 2027 and reopen in summer 2029 as an outdoor venue, with full-year capabilities complete by summer 2030. Further information on a temporary solution to host shows during the closure will be shared once confirmed. - Building signage of the previous venue name will remain visible as the venue turns over in the months leading up to the 2026 season.
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Live Nation engaged experts and local designers to ensure the renovated space incorporates sustainable practices and meets the Toronto Green Standard from theCity of Toronto . Green Nation, a comprehensive sustainability initiative launched byLive Nation to provide guidance on best practices for live events, has also been engaged. - The new design builds on the location beside the water and integrates seamlessly into the public spaces surrounding the venue.
Improved experience for music fans and RBC clients, and giveaways
- Inspired by fan feedback, the reimagined venue will offer an enhanced live music experience while preserving the elements that make it a beloved part of
Toronto's cultural landscape. A new pedestrian bridge will improve access and ease crowd flow, while upgraded amenities include an increased number of places to purchase food and beverage onsite, upgraded hospitality areas, and a new lookout deck with elevator access to the lawn. Fan-favourite features, like the open-lawn seating and stunning city skyline views, will remain central to the venue's identity. - At
RBC Amphitheatre , attendees will be able to enjoy RBC fan activation spaces, including opportunities for ticket upgrades, giveaways and more. RBC clients will also have access to a dedicated entry. - RBC is giving five winners a pair of tickets to experience the first 100 shows at
RBC Amphitheatre . To enter and for more information, visit @RBC on Instagram. - RBC clients can continue to enjoy RBCxMusic Tickets and earn Concert Cash.® The only offer of its kind in
Canada , for every ticket purchased through RBCxMusic, clients receive$10 in Concert Cash® to use towards their next show (available for 50+ concert venues acrossCanada , terms apply). For more information, visit rbc.com/music.
RBC has a long-standing commitment to arts and music to build strong communities
- RBC has been a partner of
Live Nation Canada since 2017. - Through RBCxMusic, RBC has given away over
$3 million in tickets for music fans to attend live concerts and festivals. - Since 2004, RBC and the
RBC Foundation have provided over$140 million to music and arts organizations acrossCanada , supporting over 50,000 creatives. - RBC has been directly supporting emerging artists in
Canada for over 20 years, including committing$2.2 million to support over 300 emerging musical artists through RBCxMusic First Up and$2 million to support over 60 artists through the RBC Emerging Musician's Program withCanada's Walk of Fame.
Live music drives strong economic impact
- The transformation of
RBC Amphitheatre , funded through private sector investment, will directly support municipal and provincial economic development by creating hundreds of new jobs, drawing in thousands more visitors and helping to boost local businesses across the region. - The additional shows and visitor attendance are expected to benefit local small and medium-sized businesses including restaurants, bars, hotels, shops and more.
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Canada's live music industry generates almost$11 billion in GDP, supports more than 100,000 jobs and drives 20 million visitors to live music shows each year (Canadian Live Music Association Economic Impact Assessment, Hear and Now).
About RBC
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.
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