Company Announcements

FRE commits to fueling focus across ARCA Menards Series Events in Alabama, Michigan, Minnesota and Arizona

SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 24, 2026-- FRE® Nicotine Pouches today announced a partnership with Taylor Reimer Racing as the Official Nicotine Sponsor across four marquee races during the 2026 ARCA Menards Series. FRE will play a leading role in supporting Reimer as she competes in some of the sport’s most high-stakes environments, aligning the brand with one of motorsports’ most exciting rising drivers to champion focus, momentum, and performance under pressure.

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FRE will play a leading role in supporting Reimer as she competes in some of the sport’s most high-stakes environments, aligning the brand with one of motorsports’ most exciting rising drivers to champion focus, momentum, and performance under pressure.

Through this partnership, FRE has committed to being the primary sponsor at Talladega Superspeedway (AL) on April 25th, Berlin Raceway (MI) on June 20th, Elko Speedway (MN) on June 27th, and Phoenix Raceway (AZ) on October 17th. Across these race weekends, FRE will feature prominent branding on Reimer’s race car, driver suit, and helmet.

Built for those who desire to push boundaries, FRE delivers precision nicotine that propels people forward in the moments that count. The partnership with Reimer reflects FRE’s belief in owning your edge, a mindset rooted in preparation, confidence, and control, whether on the track or in everyday high-performance moments.

“Taylor represents the kind of performance-first mentality FRE was built for,” said Connor Smith, Vice President of Marketing for FRE. “She’s focused, disciplined, and fearless in high-pressure environments. FRE exists to support people who keep pushing forward when it matters most and she embodies that mindset every time she gets behind the wheel.”

Beyond race weekends, the partnership extends off the track through integrated content, appearances, and storytelling moments that highlight what performance looks like outside of race day – from preparation and recovery to the mental edge required to compete under pressure.

“Racing demands total focus and confidence. There’s no room for hesitation,” said Taylor Reimer, driver for Taylor Reimer Racing. “That’s why the FRE mindset really clicks with me. It’s about owning your edge and performing in the moments that matter, whether I’m lining up for a final lap or making decisions at 180 miles an hour.”

The collaboration underscores FRE’s broader mission to redefine how adult consumers think about nicotine as a deliberate, performance-driven choice rooted in intention, control and forward momentum. By partnering with athletes like Taylor Reimer, FRE continues to align with individuals who define what high performance looks like across sports and culture.

FRE Nicotine Pouches are available in a range of strengths (3mg - 15mg) and come in both a 20 count nicotine tin or a 100 count mega pouch. For more information on FRE, visit frepouch.com and on social across Instagram and X.

For more information on Taylor Reimer Racing visit taylorreimerracing.com and on social across Facebook, Instagram, TikTok and X.

About FRE

Designed by nicotine users for nicotine users, FRE was born out of a desire to push boundaries, confidently challenge old thinking, and provide adult nicotine users with a superior alternative to the dry, stale, and bland pouches you often find on the market. The result is a bold take on the white pouch experience. FRE is made and distributed by Turning Point Brands (NYSE: TPB), a manufacturer, marketer and distributor of branded consumer products.

About Taylor Reimer Racing

Taylor Reimer is a trailblazing American race car driver competing part-time in the ARCA Menards Series, driving the No. 77 Chevrolet for Pinnacle Racing Group (PRG). A former Port City Raceway track champion and the winningest female in the track’s history, she made national headlines in 2022 as the first female winner of a National Midget Car Series race with her victory at Millbridge Speedway. Reimer returned to racing after earning her degree in Health and Exercise Science with a business minor from the University of Oklahoma, where she was also a member of the Sooners cheer program, and she has since built a multi-surface resume that spans dirt midgets, late models, and ARCA stock cars. Combining proven on-track performance with a fast-growing fan following, she represents a new generation of female competitors helping to grow the sport and its connection to young, diverse audiences.

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FRE PR Team
press@frepouch.com

Source: FRE