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Roblox Corp

Roblox Unveils New Programs to Power the Next Generation of Games

Incubator and Jumpstart Programs will Support Ambitious Creators and Expand Footprint Among Older Audiences

SAN MATEO, Calif.--(BUSINESS WIRE)--Mar. 9, 2026-- Roblox, an immersive gaming and creation platform, today announced two new strategic initiatives to facilitate the creation of novel games—a new wave of games that push the boundaries of genre, gameplay, and visual style to meet the demands of Roblox's rapidly expanding audience. These experiences will feature expanded genres such as role-play games (RPG), strategy and shooters, and will introduce different gameplay mechanics and a distinct look and feel from classic Roblox games.

New age-checked data reveals a substantial opportunity within the older user cohort. As of January 31, 45% of daily active users (DAUs) have completed the age check, with 27% of this group identified as over 181. This demographic represents a significant growth driver; for example, in the U.S., the 18-34 cohort is growing at over 50%—more than double the rate of the under-18 user base—and monetizes 40% higher2.

These programs help target the rapidly growing demographic of users over 18. Leveraging new age-checked data, the company is prioritizing the creation of high-fidelity novel games across popular genres to serve an increasingly diverse, older, and high-value audience.

"The creativity of Roblox developers has always amazed us," said Vlad Loktev, Chief Creator Ecosystem Officer at Roblox. "Our vision for Roblox is to be the platform for all ages, and we are calling on ambitious creators with bold ideas to build the next generation of experiences. These new programs provide the mentorship, resources, and discovery support needed to turn those visions into commercial hits."

Empowering Creators Through New Programs

The new programs offer tailored support for different stages of development:

  • Roblox Incubator: A six-month, milestone-driven program designed to help experienced teams refine promising concepts of novel games into polished, scalable, commercially successful games. All program participants will gain access to Roblox subject matter experts who will provide mentorship and support, as well as help participants build an audience for their games.
  • Roblox Jumpstart: A continuous program designed to help creators who are new to Roblox learn the platform, and help experienced creators explore novel games. Applications for the Jumpstart program open today and will stay open on a rolling basis, and pitches for new games will kick off in person at this year’s Game Developers Conference and continue on a rolling basis. Similar to the Incubator, all Jumpstart participants will gain access to Roblox subject matter experts and assistance with on- and off-platform user acquisition programs.

Next-Generation Technology

Roblox's technology roadmap is laser-focused on providing creators with the tools to build the high-fidelity, compelling experiences that the growing older cohort expects. Features such as SLIM (Scalable Lightweight Interactive Models), Texture Streaming, and server authority allow developers to create visually stunning worlds that scale across devices.

Applications for both the Roblox Incubator and Roblox Jumpstart programs are open today. For more information on selection criteria and how to apply, visit the Roblox Newsroom.

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About Roblox

Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. Our vision is to reimagine the way people come together – in a world that's safe, civil, and optimistic. To achieve this vision, we are building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com.

ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2026 Roblox Corporation. All rights reserved.

1 Based on the age distribution of ‘age-checkedʼ DAUs as of the 7 days ended January 31, 2026. All age-checked metrics included herein are estimates derived from limited information and evolving methodologies and are not directly comparable to historical self-reported data.
2 Growth estimate based on FY 2025 data. Estimates are based on extrapolation from data on users who have undergone age-checks, which may not be representative of actual age demographics on the platform. Specifically, we have applied the demographic distribution of our current 'age-checked' DAUs to our 'non-age-checked' DAUs to estimate engagement and monetization rates for 18-34 year olds in the U.S. Extrapolated results may not fairly represent the actual demographic split or engagement and monetization levels of the ‘non-age-checkedʼ DAUs.

Roblox Communications
press@roblox.com

Source: Roblox Corporation