Ram Named Official Truck and Auto Partner of Thrill Sports' Global Properties in Landmark Partnership
- Multi-year partnership grants Ram exclusive category rights in pickup trucks and American automotive across the
Thrill Sports portfolio - Agreement covers all numbered Power Slap live events, global Street
League Skateboarding Championship Tour stops and Nitro Circus tour events worldwide - Through the strategic collaboration, Ram receives expansive integration across the portfolio's extensive live events calendar, broadcast programming, social media, digital platforms and original content
Ram and
The partnership grants Ram exclusive category rights in pickup trucks and American automotive across the
The creativity of the partnership was on full display in
"We just finished our competition reality show with Ram that was incredibly successful. Now we're extending our partnership with a multi-year deal that makes Ram the official truck and auto partner of
By uniting one of America's most recognized truck brands with three of the most dynamic properties in sports and live entertainment, the partnership places Ram at the forefront of elite competition across the biggest stages in combat and action sports.
"Power Slap, Street
Through the strategic collaboration, Ram will receive expansive integration across the portfolio's extensive live events calendar, broadcast programming, social media, digital platforms and original content.
The Ram brand will be prominently featured in-competition at Power Slap events, including table, canvas and broadcast integrations, while also serving as presenting partner of official weigh-ins. Ram vehicles will also be integrated into athlete arrivals before Power Slap numbered events.
Ram will take to the streets with its integration across Street
The durability and strength of Ram trucks will be on full display as Ram takes the presenting rights position to Nitro Circus' North American Tour, which will travel to markets across
Other elements of the portfolio partnership include:
- Exclusive content series featuring key talent across each property, putting the Ram pickup fleet through its paces
- Engaging social media content across
Thrill Sports' suite of social media channels of more than 75 million fans - Ram dealer activation and sweepstakes opportunities, including ticketing, hospitality and unique experiences
- On-site activations at live events, allowing fans to get up close and personal with Ram's lineup of award-winning trucks
- Athlete ambassadors from each of
Thrill Sports' properties
Power Slap: www.powerslap.com
Street
Nitro Circus: www.nitrocircus.com
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 chassis cab and ProMaster vans.
Ram light-duty and heavy-duty pickups offer products in the fastest growing segments within the pickup space, off-road and customized. Ram has introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 SRT TRX with more horsepower per dollar than any other performance off-road pickup.
In the commercial business, Ram offers the chassis cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.
Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- Segment first: 1,000 lb.-ft of torque with Cummins turbo diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
- Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Ram 1500 SRT TRX: Best off-road performance per dollar and the most powerful, production, street-legal, gas, half-ton pickup ever
- Ram ProMaster: The most cargo space available in any traditional full-size cargo van
- Ram Power Wagon: Most off-road-capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Ram Truck brand: ramtrucks.com
Facebook: facebook.com/RamTrucks
Instagram: @ramtrucks
X: @RamTrucks, @StellantisNA
YouTube: youtube.com/RamTrucks, youtube.com/StellantisNA
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SOURCE Stellantis
