ODDITY Tech. (TCOM) Shares Crater 49% Amid "Dislocation" Issue and Expected 30% Decline in Revenue; Securities Class Action Filed -- Hagens Berman
The lawsuit follows the 49% decline in the price of ODDITY American Depositary Shares on
The development and severe market reaction have prompted national shareholders rights firm Hagens Berman to investigate claims that ODDITY violated the federal securities laws.
The firm urges investors in ODDITY who suffered significant losses to submit your losses now. The firm also encourages witnesses who may be able to assist in the investigation to contact its attorneys.
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The lawsuit is focused on ODDITY's repeated touting of its AI-driven online platform, which the company assured investors would "sustain our high-growth and attractive margin profile[.]"
The complaint alleges that ODDITY made false and misleading statements while failing to disclose crucial information to investors, including an algorithm change by the company's largest advertising partner which resulted in the diversion of ODDITY's advertisements to lower quality auctions at abnormally high costs.
This, in turn, significantly increased ODDITY's customer acquisition costs and negatively affected the company's business and financial prospects.
In addition, the complaint alleges, the foregoing resulted in the company's overstating the overall strength, stability, and sustainability of ODDITY's digital operating model.
Investors' expectations were dashed on
During the related earnings call, an analyst pressed management about when ODDITY first knew of the dislocation, but management would only say that they had "observed that something was different in the second half of 2025" – that is, without acknowledging when the issue actually started.
As concerning, ODDITY quantified the effects of the dislocation, saying that Q1 2026 revenue would decline 30% year-over-year.
"We're investigating when ODDITY first knew of the dislocation issue and whether it may have intentionally misled investors about the true strength of its AI growth-driver," said
If you invested in ODDITY and have substantial losses, or have knowledge that may assist the firm's investigation, submit your losses now »
If you'd like more information and answers to additional frequently asked questions about the ODDITY case and the firm's investigation, read more »
Whistleblowers: Persons with non-public information regarding ODDITY should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the
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