Company Announcements

A new, limited-edition donut hole is bouncing into spring with a burst of sweetness

IRVING, Texas , March 19, 2026 /PRNewswire/ -- Hippity hop! Entenmann's^® is leaping into the season with Pop'ems^® Cotton Tails Powdered Donut Holes, a limited-time treat popping onto shelves just in time for spring. Each fluffy, pop-able donut hole captures the vibrant spirit of the season, making it the perfect addition to every holiday basket.

Featuring a tender cake center and a delicate, powdered-sugar finish, these pop-able donut holes are a bite-sized reward for a day of springtime fun. They're a delightful companion for garden games or a sweet treat after a playful scamper through the meadow.

"We wanted to bottle the feeling of a perfect spring day and put it into a treat," said Jinder Bhogal, Senior Director of Marketing at Entenmann's^®. "Cotton Tails are all about that playful, nostalgic Entenmann's taste our fans know and love. From their fluffy texture to their sweet finish, they're designed to bring a little extra joy to the season."

Straight from the bunny trail to your spring snack basket, these sugar-dusted treats turn ordinary moments into "egg-straordinary" ones with the familiar Entenmann's^® taste families know and have trusted for 128 years. Made with care and quality ingredients, Pop 'ems^® are perfect for enjoying on-the-go – whether you're hopping between an early morning sport practice, springtime brunch or backyard egg hunt.

These delightful donut holes are blooming on shelves now. Starting in March 2026, Entenmann's^® Pop'ems^® Cotton Tails Powdered Donut Holes will be available for a limited time at major retailers nationwide, while supplies last.

For more fun and to share the sweetness, follow Entenmann's^® on Facebook, Instagram, TikTok, and explore Entenmanns.com.

About Bimbo Bakeries USA  
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operates 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold^®, Artesano^®, Ball Park^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Little Bites^®, Marinela^®, Mrs. Baird's^®, Oroweat^®, Sara Lee^®, Stroehmann^® and Thomas'^®. Bimbo Bakeries USA is owned by Mexico'sGrupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-hunt-for-hoppiness-begins-with-entenmanns-popems-cotton-tails-powdered-donut-holes-302718098.html

SOURCE Bimbo Bakeries USA