Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results

Apr 01 2026 17:50 BST

Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever

Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever

32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands

TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent

PLANO, Texas , April 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume.

For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.

Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.

Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952

vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.

"Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4. This resilience gives us great confidence as we continue driving toward our full-year goals."

Highlights (volume basis unless otherwise noted)

TMNA:

First quarter sales down 0.1 percent
First quarter electrified vehicle sales of 287,276, down 0.5 percent
March sales down 8.5 percent
March electrified vehicle sales of 115,422, up 2.5 percent
32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
Among the lowest incentives among full-line manufacturers

Toyota Division:

Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-ever
First quarter sales up 0.3 percent
First quarter electrified vehicle sales of 252,369, down 1.4 percent
March sales down 6.9 percent
March electrified vehicle sales of 101,500, up 2.4 percent

Lexus Division:

RZ and NX Plug-in Hybrid achieved an all-time best-ever
First quarter sales down 2.5 percent
First quarter electrified vehicle sales of 34,907, up 6.2 percent
March sales down 17.3 percent
March electrified vehicle sales of 13,922, up 3.2 percent

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com .

Media contact:
Derrick Brown
derrick.brown@toyota.com

TOYOTA U.S. SALES SUMMARY
March 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --

	2026	2025	DSR %	VOL %	2026	2025	DSR %	VOL %
TOTAL TMNA	211,617	231,336	-4.9	-8.5	569,420	570,270	-0.1	-0.1
TOTAL TOYOTA DIV.	182,606	196,241	-3.2	-6.9	488,468	487,227	0.3	0.3
TOTAL LEXUS DIV.	29,011	35,095	-14.0	-17.3	80,952	83,043	-2.5	-2.5
COROLLA	23,210	21,495	12.3	8.0	62,574	55,456	12.8	12.8
SUPRA	357	179	107.4	99.4	919	421	118.3	118.3
GR86 (INCL FR-S)	605	1,146	-45.1	-47.2	2,046	2,777	-26.3	-26.3
MIRAI	15	0	0.0	0.0	63	33	90.9	90.9
CROWN	842	986	-11.2	-14.6	2,941	2,236	31.5	31.5
PRIUS	2,941	7,258	-57.9	-59.5	9,737	16,653	-41.5	-41.5
CAMRY	30,680	29,661	7.6	3.4	78,255	70,308	11.3	11.3
TOTAL TOYOTA DIV. CAR	58,651	60,725	0.4	-3.4	156,537	147,885	5.9	5.9
IS	2,003	2,139	-2.6	-6.4	5,045	4,779	5.6	5.6
RC	39	186	-78.2	-79.0	200	452	-55.8	-55.8
ES	418	4,020	-89.2	-89.6	3,044	9,198	-66.9	-66.9
LS	5	140	-96.3	-96.4	143	420	-66.0	-66.0
LC	111	149	-22.5	-25.5	324	519	-37.6	-37.6
TOTAL LEXUS DIV. CAR	2,576	6,634	-59.6	-61.2	8,756	15,368	-43.0	-43.0
TOTAL TMNA CAR	61,227	67,359	-5.5	-9.1	165,293	163,253	1.2	1.2
C-HR BEV	13	0	0.0	0.0	13	0	0.0	0.0
BZ	4,019	1,678	149.1	139.5	10,029	5,610	78.8	78.8
RAV4	21,693	41,509	-45.6	-47.7	59,869	115,402	-48.1	-48.1
COROLLA CROSS	11,709	10,879	11.9	7.6	30,093	24,120	24.8	24.8
CROWN SIGNIA	2,026	2,806	-24.9	-27.8	5,293	7,908	-33.1	-33.1
VENZA	1	39	-97.3	-97.4	4	672	-99.4	-99.4
HIGHLANDER	6,131	5,523	15.4	11.0	15,783	12,017	31.3	31.3
GRAND HIGHLANDER	13,895	10,959	31.9	26.8	34,607	25,719	34.6	34.6
4RUNNER	12,380	6,980	84.4	77.4	33,244	8,435	294.0	294.1
SEQUOIA	2,218	1,896	21.7	17.0	6,382	5,107	25.0	25.0
LAND CRUISER	2,719	5,860	-51.7	-53.6	8,083	15,416	-47.6	-47.6
TOTAL TOYOTA DIV. SUV	76,804	88,129	-9.4	-12.9	203,400	220,406	-7.7	-7.7
SIENNA	9,204	9,033	6.0	1.9	24,652	23,561	4.6	4.6
TACOMA	24,998	23,949	8.6	4.4	69,263	59,825	15.8	15.8
TUNDRA	12,949	14,405	-6.5	-10.1	34,616	35,550	-2.6	-2.6
TOTAL TOYOTA DIV. PICKUP	37,947	38,354	2.9	-1.1	103,879	95,375	8.9	8.9
TOTAL TOYOTA DIV. TRUCK	123,955	135,516	-4.9	-8.5	331,931	339,342	-2.2	-2.2
UX	1,242	988	30.7	25.7	2,283	2,525	-9.6	-9.6
NX	4,772	7,077	-29.9	-32.6	13,219	17,992	-26.5	-26.5
RZ	1,842	705	171.7	161.3	4,456	1,454	206.5	206.5
RX	10,964	10,452	9.1	4.9	29,336	24,716	18.7	18.7
TX	4,822	4,584	9.4	5.2	12,489	10,045	24.3	24.3
GX	2,142	3,922	-43.2	-45.4	8,565	9,239	-7.3	-7.3
LX	651	733	-7.6	-11.2	1,848	1,704	8.5	8.5
TOTAL LEXUS DIV. TRUCK	26,435	28,461	-3.4	-7.1	72,196	67,675	6.7	6.7
TOTAL TMNA TRUCK	150,390	163,977	-4.6	-8.3	404,127	407,017	-0.7	-0.7
Selling Days	25	26			75	75
DSR = Daily Selling Rate


	TOYOTAU.S. ELECTRIFIED VEHICLE SALES SUMMARY
March 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL%	2026	2025	DSR %	VOL%
TOYOTA PRIUS HYBRID	1,730	5,727	-68.6	-69.8	6,923	12,893	-46.3	-46.3
TOYOTA PRIUS PLUG-IN HYBRID	1,211	1,531	-17.7	-20.9	2,814	3,760	-25.2	-25.2
TOYOTA COROLLA HYBRID	4,359	5,529	-18.0	-21.2	12,175	14,523	-16.2	-16.2
TOYOTA CAMRY HYBRID	30,680	29,655	7.6	3.5	78,247	70,281	11.3	11.3
TOYOTA MIRAI	15	0	0.0	0.0	63	33	90.9	90.9
TOYOTA CROWN	842	986	-11.2	-14.6	2,941	2,236	31.5	31.5
TOYOTA SIENNA HYBRID	9,202	9,031	6.0	1.9	24,649	23,559	4.6	4.6
TOYOTA 4RUNNER HYBRID	2,433	147	1,621.0	1,555.0	7,421	147	4,948.0	4,948.0
TOYOTA HIGHLANDER HYBRID	4,953	3,017	70.7	64.2	11,991	6,641	80.6	80.6
TOYOTA GRAND HIGHLANDER HYBRID	8,275	4,695	83.3	76.3	20,532	10,985	86.9	86.9
TOYOTA SEQUOIA HYBRID	2,218	1,896	21.7	17.0	6,382	5,107	25.0	25.0
TOYOTA LAND CRUISER HYBRID	2,719	5,860	-51.7	-53.6	8,083	15,416	-47.6	-47.6
TOYOTA BZ BEV	4,019	1,678	149.1	139.5	10,029	5,610	78.8	78.8
TOYOTA RAV4 HYBRID	21,111	14,524	51.2	45.4	37,409	49,513	-24.4	-24.4
TOYOTA RAV4 PLUG-IN HYBRID	156	2,631	-93.8	-94.1	1,395	6,355	-78.0	-78.0
TOYOTA COROLLA CROSS HYBRID	912	4,223	-77.5	-78.4	3,118	8,900	-65.0	-65.0
TOYOTA CROWN SIGNIA	2,026	2,806	-24.9	-27.8	5,293	7,908	-33.1	-33.1
TOYOTA VENZA HYBRID	1	39	-97.3	-97.4	4	672	-99.4	-99.4
TOYOTA TACOMA HYBRID	2,368	2,667	-7.7	-11.2	6,887	5,996	14.9	14.9
TOYOTA TUNDRA HYBRID	2,270	2,478	-4.7	-8.4	6,012	5,380	11.7	11.7
LEXUS ES HYBRID	16	1,618	-99.0	-99.0	149	3,524	-95.8	-95.8
LEXUS UX HYBRID	1,242	988	30.7	25.7	2,283	2,525	-9.6	-9.6
LEXUS LX HYBRID	297	209	47.8	42.1	832	317	162.5	162.5
LEXUS NX HYBRID	2,610	2,625	3.4	-0.6	6,759	7,646	-11.6	-11.6
LEXUS NX PLUG-IN HYBRID	1,201	1,143	9.3	5.1	3,229	2,656	21.6	21.6
LEXUS RZ BEV	1,842	705	171.7	161.3	4,456	1,454	206.5	206.5
LEXUS RX HYBRID	4,847	4,183	20.5	15.9	12,251	10,635	15.2	15.2
LEXUS RX PLUG-IN HYBRID	860	1,059	-15.5	-18.8	2,045	2,037	0.4	0.4
LEXUS TX HYBRID	932	884	9.6	5.4	2,679	1,928	39.0	39.0
LEXUS TX PLUG-IN HYBRID	74	70	9.9	5.7	221	137	61.3	61.3
LEXUS LS HYBRID	1	5	-79.2	-80.0	1	18	-94.4	-94.4
LEXUS LC HYBRID	0	0	0.0	0.0	2	4	-50.0	-50.0
TOTAL TMNA Electrified Vehicles	115,422	112,609	6.6	2.5	287,276	288,797	-0.5	-0.5
TOTAL TOYOTA Electrified Vehicles	101,500	99,120	6.5	2.4	252,369	255,916	-1.4	-1.4
TOTAL LEXUS Electrified Vehicles	13,922	13,489	7.3	3.2	34,907	32,881	6.2	6.2
*TOTAL TMNA SALES RATIO*	54.5 %	48.7 %			50.5 %	50.6 %
Selling Days	25	26			75	75

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Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results