Yobi Partners with Microsoft on Enterprise AI Model for Predictive Behavioral Intelligence
Collaboration unlocks unprecedented access to AI-powered personalization for enterprises
Yobi and Microsoft technologies propel Wolverine Worldwide Inc.’s (NYSE: WWW) Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences
Together with Microsoft, Yobi is leveling the playing field for
“Understanding and predicting customer intent is a competitive necessity, but enterprises today face a data disadvantage,” said
The Yobi Effect on
Today’s dominant social and search platforms are optimized for late-stage, lower-funnel shoppers already close to purchase. While effective for conversion, this approach naturally prioritizes known, repeat, or already-in-market buyers, often resulting in spend that sustains demand rather than grows it. Yobi enables brands to reach net-new audiences earlier in the customer journey, converting previously untapped shoppers into high-LTV customers and driving actual incremental growth.
For Wolverine Worldwide, one of the world's largest footwear designers and brand licensors, partnering with Yobi is delivering some of the strongest incremental returns its brands have recorded outside of paid search and social. In 2025, Wolverine’s Merrell and Saucony brands used Yobi's AI to reach high-value shoppers at the top of the funnel, driving meaningful net-new customer acquisition and powering revenue that outperformed legacy channels. The results validate a straightforward thesis: personalization at scale can unlock outsized returns by reaching consumers that traditional channels miss.
"Yobi’s Behavioral AI enables us to target the right audiences with precision. By supplementing our customer knowledge with enriched data, Yobi helps us personalize at scale — driving stronger engagement and measurable results across Wolverine Worldwide’s portfolio of brands," said
Wolverine has ambitious targets for AI infrastructure, and the company is primed to leverage Yobi’s advanced behavioral AI on Microsoft Azure across its portfolio of brands for its largest campaign of the year.
AI is Only as Strong as the Data it is Trained On
Unlike LLMs, which are trained on vast amounts of text and optimized for language generation, Yobi’s behavioral foundation model uses real-world data like purchases, store visits, and marketing conversions to understand and predict consumer intent. This enables enterprises to personalize outcome modeling around the business metrics that matter the most to their priorities. For example, creating personalized online and in-store experiences, discovering the best next customer, and transforming shopper loyalty.
“By combining Yobi’s consented behavioral data with Microsoft’s cloud and AI platform, organizations like Wolverine Worldwide are gaining critical insights that improve customer engagement and drive meaningful business growth,” said
First-party data is the foundation for customer insights, yet only the largest advertising platforms have been able to capture behavioral signals at scale—and often at a prohibitive cost for enterprises. Yobi is an equalizer. By creating privacy-preserving customer representations that surface intent signals without exposing personal details, Yobi grants businesses of all sizes access to predictive insights.
Microsoft customers can purchase Yobi through the
About Yobi AI:
Yobi was founded to advance both commercial innovation and the scientific study of human behavior. Its team includes world-class machine learning experts who have built cutting-edge recommendation systems and AI products at Amazon, Uber, Twitter, Meta, and more.
To learn more about Yobi, visit http://www.yobi.ai/.
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