iPipeline and FIDx Launch IX Express, Extending Digital Annuity Distribution to the Small and Mid-Market
Expanding on their longstanding relationship, FIDx and iPipeline launch new turnkey solution, IX Express, drastically reducing implementation timelines
An out-of-the-box offering, IX Express is a solution that extends digital distribution capabilities – once limited to larger, upper-market firms to a broader segment of the market. It delivers a streamlined, essential operating platform that enables more firms to easily adopt digital annuity capabilities and scale their business.
Through the integration of FIDx's Insurance Exchange and iPipeline's AFFIRM® for Annuities solution, IX Express delivers a single unified annuity experience — eliminating operational friction, reducing new business processing errors, and eliminating disconnected workflows. IX Express enables firms with more limited resources to access integrated infrastructure that has traditionally required significant customization and investment. By introducing a standardized approach, it dramatically shortens implementation timelines—from the six to twelve months typical of traditional deployments to just weeks.
“iPipeline has long delivered a fully integrated, end-to-end annuity experience for the industry’s most sophisticated firms,” said Pat O’Donnell, CEO, iPipeline. “With IX Express, we’re extending that same platform-based approach to the small to mid-market, removing the cost, complexity, and time constraints that have historically limited access to digital distribution. Building on our strong strategic relationship with FIDx is what makes this possible at scale, marking a significant step forward in our strategy to make seamless, scalable annuity solutions available to the entire market.”
IX Express unlocks meaningful value for carriers. As insurers increasingly move toward digital-only new business submission models, many have limited or withdrawn access to firms reliant on paper-based processes. IX Express helps carriers reduce not-in-good-order (NIGO) rates, lower processing costs, and expand distribution into previously underserved segments of the market for carriers.
“The annuity industry has spent years building digital infrastructure for the largest firms. IX Express flips that equation,” said
IX Express comes at a pivotal time for the industry, as rising demand for retirement income solutions coincides with a broader shift away from paper-based processes. With IX Express, iPipeline and FIDx continue to help firms modernize annuity workflows, improve operational efficiency, and support growth across distribution channels. The result: firms of all sizes are better positioned to scale, compete, and deliver meaningful outcomes for advisors and clients alike.
About iPipeline
iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in
Since its establishment in 1995, iPipeline has helped protect more than 49 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and Managing General Agents (MGAs). Connected to more than 500,000 agents and advisers/advisors, the company collected more than
For more information, please visit https://www.ipipeline.com and select your country of origin.
About FIDx
To learn more, please visit https://fidx.io/
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Source: iPipeline
