Genentech Partners With Comedy Icon Damon Wayans and diaTribe to Address Diabetes-Related Vision Loss With ‘All Eyes on DME’ Campaign
- ‘All Eyes on DME’ campaign aims to educate and empower people impacted by or at-risk for diabetic macular edema (DME)—a serious, common and often overlooked eye condition
- People of color are 2-3x more likely to develop significant vision conditions from diabetes, making it critical to address this urgent disparity
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All Eyes on DME Community Event:
The multi-channel campaign features Damon Wayans’ iconic humor and personal diabetes journey, as well as patient perspectives to create a powerful cultural connection and drive actionable conversations about protecting vision from a serious, yet often-overlooked eye condition.
“Laughter is a powerful medicine. Of course, a few jokes can’t cure DME, but when we find humor in tough situations, it can be easier to engage in important conversations. As a Black man living with diabetes and a family history of related health conditions, I am very familiar with the hesitancy to open up about health. I also didn’t originally understand the risk of vision loss with diabetes, which is why I want to use this opportunity to break down those walls and create space for us to educate and learn from each other. I'm energized to join All Eyes on DME and get our community talking, laughing and learning together.”
Why Taking Action Matters
DME currently affects 750,000 people in the
Resources to
All Eyes on DME features firsthand accounts from
- Information on DME symptoms, risk factors, and causes
- Patient and caregiver tools to prepare for productive conversations with doctors
- Real patient stories and perspectives on how to prioritize vision health
“For many living with diabetes, eye health can sometimes take a backseat due to a lack of awareness and lack of access to the tools that prevent and treat diabetes-related eye complications. That’s why we are creating a movement to destigmatize diabetes and vision health. By co-creating authentic content with the diabetes community, and using the strength of laughter to spark dialogue, our goal is to uplift people to take early action and work together with their care team to monitor their eye health so they can address this chronic condition.”
“Closing gaps in health outcomes requires listening to the lived experiences of our community to uncover the real barriers to eye care. We are igniting a crucial conversation with this campaign, and we will build on this foundation to ensure those who are impacted by or at-risk for DME have the knowledge and access to protect their eye health.”
All Eyes on DME builds on Genentech’s heritage of focusing on patient needs and meeting them where they are, with an over 20-year legacy in ophthalmology focused on advancing the future of vision care.
Visit AllEyesonDME.com to find resources, learn the risks, and get tips for speaking with a doctor about DME.
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