Gen and xAI Partner to Build Trusted AI Assistants for Millions of Consumers
xAI's frontier models will supercharge Gen's AI-native products,
Through this collaboration, Gen's AI Foundry will use xAI's unique access to coherent compute, data, and technology to bring Grok frontier intelligence to the next generation of secure and trusted consumer AI products, beginning with Norton Neo AI Browser and Assistant powered by Grok.
"As agentic AI systems grow increasingly capable, safely and effectively delivering intelligence to everyday consumers requires robust trust and security infrastructure," said
From Model Intelligence to Trusted Action
Scaling powerful AI responsibly for widespread consumer use benefits from strong safety infrastructure.
As part of this collaboration:
- xAI will provide advanced models optimized for reasoning and real-world tasks. xAI frontier intelligence will power agentic systems operating in Gen's secure environment.
- Gen's Agent Trust Hub will verify, monitor, and enforce safe agent behavior across the full lifecycle of interaction, governing which tools agents use and how they act at runtime.
- xAI's models will be integrated across Gen's AI-first experiences, starting with the Norton Neo Browser and Assistant, enabling users to interact with AI agents in a secure, trusted environment.
All processing is designed by Gen and Norton with privacy and security by default, supported by enterprise-grade protections, including end-to-end encryption and globally recognized security certifications – putting the consumers in control of its privacy.
About Gen
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast,
About Gen AI Foundry
Rooted in Gen's commitment to safety and transparency, the Gen AI Foundry is the engine behind its most recent AI innovations, from AI-powered security experiences to autonomous financial helpers and identity agents. It also serves as the place where core trust infrastructure is developed and operationalized, including the Agent Trust Hub, extending protection across the agent lifecycle from verification to execution. Here, Gen's AI strategy becomes real through visible ventures, prototypes, working products, partnerships and an open ecosystem designed to shape and secure the AI era with and for both people and agents.
About xAI
xAI is building artificial intelligence to accelerate our understanding of the universe. Our mission is to advance human scientific discovery by creating AI that is all-encompassing and as far-reaching as possible. Guided by first-principles reasoning, we tackle ambitious challenges with rapid iteration and a focus on solving real problems. We are a focused team driven by curiosity and the pursuit of unprecedented progress. Follow us on x.ai or @xai.
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